Market Strategy

Delivering high margin growth through commercial and technical judgement

Companies need profitable growth. Whether organic or through strategic mergers and acquisitions, the challenge is how best to manage focussed investment in new technologies and products in order to maximise shareholder value.

Intellectual property is critical for many companies and our growth consulting helps clients realise the value of their technologies using techniques aimed at positioning such assets in current and future markets. Conversely we can map out the market threats and make portfolio recommendations in order to create market leading positions.

Preparing and optimising a product launch requires clear customer segmentation to permit targeting of appropriate customer types, e.g. ‘early adopters’. This will also determine levels of resource required to engage with such customers.

Product and Technology Differentiation

• Does my product stand out from the competition?

• What might my product be worth in the market, now and in the future?

• Which current threats and disruptive technologies will affect my product in the market?

Portfolio Management

• What are the shortfalls in future revenue and profit from my current portfolio and how can these be addressed?

• How can I be certain that my acquisitions, be it products or companies will fit with my organisation and be attractive to my customers and shareholders?   

• How do I mitigate risk in my portfolio choice and develop the future stars?

Launch Strategies

• Who will buy my product – and why will they buy it?

• What does my ideal customer look like?

• How do I maximise my initial term sales?

Our Market Strategy approach consistently provides the answers to just these sorts of questions, across industries as diverse as medical devices and pharmaceutical technology. To find out how we have helped some of our clients approach their growth ambitions please take a look at the ‘portfolio examples’ on the right.