Power Assist technology

Have you ever struggled to keep the drill in the right place when you are putting up a shelf? Have you ever sprayed the kitchen and your clothes with the ingredients from your mixing bowl?

Traditional motorised products such as food blenders or electric drills do all the hard work but lack the control and feel of hand tools. A manual whisk or drill gives a high degree of control and tactile feedback but requires considerable effort to use.

Power Assist is a revolutionary way to harness the power of electric tools, but retain the feel and precision of a hand tool. Developed by Cambridge Consultants' power products team, who specialise in white goods and small appliances, it is completely intuitive for young and old consumers alike.

We believe there are a vast range of applications for Power Assist. Drills and food mixers are just two possibilities. Could this technology revolutionise the feel of your product?

Click below to see it working:

• Power Assist video (small) - 2.2 mb
• Power Assist video (large) - 10.9 mb

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