Create your future with Visioning

Our clients understand that markets shift and that companies must periodically realign themselves to a new vision

A pragmatic way of generating a compelling vision is to create a portfolio of outline business concepts for 10 years hence, that address the world as it could be and to then remodel the organisation to be in a good position to deliver those concepts. One analogy is the squash player who always returns to the centre of the court, ready to respond to whatever is smashed at them. Our clients have the extra complication of remaining in the centre of a moving court, so that they can speedily respond to which ever direction the market takes.

As for the future, your task is not to forsee it, but to enable it.

Antoine de Saint Exupéry

We cannot accurately predict what the future will be, so we create three alternative scenarios which have a high probability of highlighting the market and economic issues that may be pertinent in 10 years' time.

The challenge for our clients’ staff is to temporarily let go of today’s mantras for success, and suspend disbelief for long enough to create futuristic product concepts.

Our process enables this by making the imaginary seem real.  Visionary market environments are brought to life by bombarding participants with deceptively real newspapers, audio podcasts and video clips - all describing the future as happening today.  The benefits of high-impact technologies are translated and portrayed by technologists who’s daily task is developing the truly new.

Both our organisations can then be mined for product ideas that can be creatively assembled into a representative set of futuristic concepts, from which the underlying directions can be distilled into a common corporate vision.

In this way we create product concepts which explore the extremes of the scenarios and map out the target area of our virtual squash court. Armed with this knowledge the missing competencies are identified, key messages crafted and the new vision rolled out.

Having successfully completed a Visioning programme for Roche Diabetes Care 10 years previously, we were asked to repeat the exercise, this time looking out to 2020.  We created a portfolio of diverse business concepts using radically different futuristic scenarios informed by global opinion leaders.  The project resulted in strong propositions for immediate deeper investigation to help drive the future direction of the company.