13 November 2014
Beer gets the barista touch
Coffee machine technology gives a new twist to the brewing industry
Beer is getting a taste of innovation from product design and development firm Cambridge Consultants. In keeping with the strong personalisation trend in the consumer industry, the company has come up with a barista-type experience for beer drinkers – with the barman adjusting the ‘hoppiness’ level of each pint on demand. It also opens up the possibility of introducing new flavours into beer.
Recent years have seen a big rise in the number of speciality beers available in Europe – and huge growth in the craft beer scene in the US. Cambridge Consultants has now taken things one step further, using its science-led approach to innovation. The brewing and dry-hopping process that normally takes up to two weeks has been transformed to enable the consumer to change their beer flavour in seconds.
“Essentially, we’re making an ‘espresso’ of beer,” said Edward Brunner, head of food and beverage systems at Cambridge Consultants. “We’ve taken our expertise in fluid technology and beverage systems, and transferred that knowledge between different industries – using some of the secrets of successful coffee machines to enable us to create personalised beer that is fresh and natural.
“We knew, for example, that pressure is fundamental to extracting flavour in espresso machines – so part of our investigation was to see whether it does anything for beer. As a result, we have speeded up the dry-hopping process – and, by adding extra hops at the point of dispense, their volatile aromas are as fresh and intense as possible. Additionally, the aroma of the finished pint can be adjusted by increasing or decreasing the quantity of hops and by changing the type of hops used.”
View Hoppier in action
The technology developed by Cambridge Consultants could be retro-fitted to beer fonts in a bar – with the barman adjusting the quantity of hops according to each customer’s taste. The technology could also be used to introduce new flavours into beer – such as spice or fruit.
“This gives brands a unique opportunity to differentiate themselves in what is a very competitive marketplace,” said Brunner. “It’s a way of building on the current trend of personalisation to create new experiences and add value for the consumer.
“This is the latest example of our ‘science-led innovation’ approach, which combines our well-proven innovation process with technical understanding of a problem to ensure the radical concepts generated have the highest chance of technical success.”
Cambridge Consultants will be demonstrating its personalised beer technology at the 3rd Annual Canadean Alcohol Innovation Congress, December 2-3, at the Millennium Gloucester Hotel London Kensington.
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 700 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, oil and gas, and wireless communications.
Cambridge Consultants is part of Altran, a global leader in engineering and R&D services which offers its clients a new way to innovate. Altran works alongside its clients on every link in the value chain of their project, from conception to industrialisation. In 2015, the Altran group generated revenues of €1.945bn. With a headcount of more than 27,000 employees, Altran is present in more than 20 countries. For more information, visit www.altran.com.
PR & Communications Manager
+44 1223 392418
European PR agency
+44 20 3755 6444
US PR agency
+1 617 960 8892