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18 December 2012

Bicycle of the future heralds smart-tech era

An intelligent approach to innovative product development from Cambridge Consultants

Innovative product development firm Cambridge Consultants is making the future of smart technology a reality with its ability to make everyday products digitally intelligent. The company’s latest design concept is the world’s first wireless automatic gear-changing bicycle. This bicycle of the future – controlled by smartphone technology – is the latest example of how Cambridge Consultants is using its expertise in wireless technology to showcase the next stage of product evolution in the smart-tech era.

The concept of internet-connected devices that collect data and communicate – known as the ‘Internet of Things’ – is ripe for the next disruptive technology. The potential of this emerging market is vast, with an estimated 50 billion devices expected to be connected by 2020. The wireless bicycle is an attempt to bring this smart-tech future to life today.

“The exciting part about smart technology is the unlimited possibilities to enhance a device and its applications,” said Tim Ensor, business developer in the Wireless division at Cambridge Consultants. “This wireless bicycle is a great example of the many ways we can continue to upgrade technology. We could incorporate GPS and map data into the application to make gear changes in anticipation of upcoming hills, for example, or include a heart-rate monitor and other measurement tools to help improve training. But it’s not just about the bike – connected systems have the potential to give all kinds of traditional products a new lease of life.”

In designing the demonstration device, the experts at Cambridge Consultants took a standard bicycle – equipped with an electronic gear-changing system – and wirelessly linked the gears to both manual controls and a smartphone application mounted on the handlebars, along with information from sensors measuring rate of pedalling (cadence) and wheel speed. This combination of monitoring and control allows the system to make automatic gear changes under the control of a smart algorithm running on the smartphone. When a rider’s cadence rate slows, the application automatically sends a signal to shift into a lower gear. Bluetooth Smart – a low-energy version of Bluetooth – is used to wirelessly connect the system.

The wireless bicycle was initially designed as a training tool for competitive cyclists to help improve performance and technique. It would allow a rider in training to collect data and receive real-time coaching from the smart technology. The technology could also be used more broadly with any consumer bicycle to optimise performance and make it more user-friendly – it is designed to help avoid gear combinations that put too much pressure on the chain and increases safety by automatically shifting down gears when the rider brakes too fast.

“At Cambridge Consultants, we see a future where every product is smart,” said Ensor. “This bicycle demonstration shows how a combination of sensing, control, algorithms and connectivity can make a real difference to just one sector of the sports and fitness market. We see countless applications in different industries, and we are actively working on a number of projects that take a device and infuse our technology and design expertise to optimise the user experience.”

Cambridge Consultants will be demonstrating the wireless bicycle technology – together with other innovations such as the Tê tea brewing machine – at CES 2013, January 8-11, in Las Vegas South Hall, booth 26334.

Notes to editors

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 400 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications.


Cambridge Consultants is part of Altran, a global leader in innovation and high-tech engineering consulting which supports companies in the creation and development of their new products and services. With a staff of almost 21,000 employees in more than 20 countries, the Group generated revenues of €1,633m in 2013. For more information visit: www.altran.com

Press Contacts

Corporate communications
Debbie Mayhew
PR & Communications Manager
Cambridge Consultants
+44 1223 392418
Debbie.Mayhew@CambridgeConsultants.com

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David Vindel
Ketchum
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March Communications
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CambridgeConsultants@ketchum.com