PunkT1

Monday 17th January, 2011

Going back to basics with modern phone design for the home

Cambridge Consultants’ expertise in bringing products to market helps Punkt launch its re-imagined and simplified DECT phone

Cambridge Consultants, a leading technology product design and development firm, has helped Punkt, a Swiss consumer electronics startup to bring their elegant DP 01 phone to market.  Designed by leading industrial designer Jasper Morrison, the DP 01 is a DECT phone re-invented for simplicity and intuitive functionality.  Using its considerable expertise in helping start-ups with new product introduction, Cambridge Consultants helped Punkt to select their manufacturing partner, and provided technical and engineering support through the product development and transfer to manufacture process.

The Punkt DP 01 is designed to do what a phone is supposed to do - make calls.  Punkt’s philosophy for the DP 01 was to create a beautifully designed, easy to use home phone without all the ‘confusing’ and advanced functions.

“Design defines what Punkt stands for, which is articulating the functionality and simplicity of our products through the expression of form and materials,” commented Raffaella Cardarelli, CEO of Punkt.  “Finding a technology partner that understood this was critical to us, and the team at Cambridge Consultants embraced our approach while helping to make our new DECT phone a reality.  Their technical expertise was vital in quickly bringing the DP 01, our first product, to market.”

“Creating simple products that are easy and intuitive to use takes care and skill.” added Rachel Harker, Business Development Manager at Cambridge Consultants.  “It was essential to work closely with Punkt, Jasper Morrison and the Asia-based manufacturing team throughout the development process to ensure that the DP 01 fulfilled its design intent in high volume production.  The effort has really paid off and the end result is an elegant phone which is a delight to use.”

The Punkt DP 01 is currently available in select retail locations throughout Europe.

Notes to editors

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 380 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications.

Cambridge Consultants is part of Altran, a global leader in innovation and high-tech engineering consulting which supports companies in the creation and development of their new products and services. With a staff of 20,000 employees in more than 20 countries, the Group generated revenues of €1,456m in 2012. For more information visit: www.altran.com

Punkt. creates consumer electronic products to make life easier. We think that technology is a wonderful thing - but only if it works the way in which people need it to. Simple commands, intuitive use and uncomplicated fundamental functions are the basic concept of the Punkt products. We also believe that simple form and intuitive functionality are symbiotic. We love the beauty of silent and useful objects that don’t need to shout to be heard.  At Punkt., simplicity is everything – think of the form and function of an egg and marvel at its design perfection. To reach such standards we collaborate with the world’s leading designers and unearth the best undiscovered minds for fresh input continually evolving our ideas.  For more information visit: www.punktgroup.com.

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