Tuesday 11th August, 2009
Introducing the Q2 Cube - internet radio with a twist
Cambridge Consultants' design and engineering expertise helps Armour Group PLC take novel internet radio from concept to market in nine months
The Q2 Cube, a novel internet radio developed by Cambridge Consultants and Armour Group PLC, is being demonstrated for the first time at IFA Berlin, 4-9 September 2009 in advance of its pre-Christmas launch.
The product’s user-friendly and intuitive design makes internet radio fun, taking it from the desktop to the bedside table and turning it into a desirable consumer object. The user selects one of their four pre-selected stations by turning the Q2 Cube onto one of its four ‘live’ faces. A fifth face is dedicated to the speaker - tilt it forward to turn the volume up, tilt it backwards to turn it down.
The Q2 Cube from Armour will launch in Autumn 2009 and will be available in selected stores in time for Christmas. It is based on a concept first shown by Cambridge Consultants at the Consumer Electronics Show in Las Vegas.
Kevin Taylor, E-Commerce & Marketing Director at Armour, commented: “When we first came across Cambridge Consultants’ concept for a cube-radio, it was the revolutionary user interface that caught our attention. At last, here was a way to make internet radio fun, and to turn into a truly novel consumer product with mass appeal. Having agreed to commercialise the technology, it was Cambridge Consultants’ expertise in developing low cost wireless platforms that helped us get the product to market so quickly. We’re now in the position of being ready to launch the Q2 Cube, a really innovative product which we believe will change the way people interact with and listen to the radio forever.”
Duncan Smith, Head of Consumer at Cambridge Consultants, added: “We’d had a hugely positive reaction when we first demonstrated the concept, but it was Armour that saw its true commercial potential. We worked closely with their technical product development teams and their manufacturer, adding our own electronics and software expertise to Armour’s strengths in consumer product development and home entertainment. Working together in this way, we’ve kept the development cost low and helped Armour bring the Q2 Cube to market in just nine months.”
Cambridge Consultants is demonstrating the Q2 Cube at IFA 2009 (Hall 10.2 Stand 119), giving visitors a sneak preview of Armour’s revolutionary internet radio. The company’s display will also include examples of its other consumer product development work, including CatchNet, a unique platform for delivering web-services to consumers via a range of single-function devices.
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 380 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications.
Cambridge Consultants is part of Altran, a global leader in innovation and high-tech engineering consulting which supports companies in the creation and development of their new products and services. With a staff of 20,000 employees in more than 20 countries, the Group generated revenues of €1,456m in 2012. For more information visit: www.altran.com
Armour Group plc (“Armour”, formerly Armour Trust plc) has been a public company listed on the London Stock Exchange since 1971. Since its listing it has been involved in a variety of businesses ranging from confectionery, personal care, property and electronics for the automotive aftermarket. In the recent years the Group has been transformed through a series of acquisitions and disposals into a highly successful and focused consumer electronics group designing, manufacturing and distributing products for the home and in-car entertainment markets.
The Group has two operating divisions, Armour Automotive and Armour Home, employing over 300 people across seven operating sites in the UK and Sweden. For more information, visit: http://www.armourgroup.uk.com
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