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21st January 2004

One-chip ZigBee solutions will catalyse RF revolution in home and industrial markets

2004 will be critical design year for OEMs says RF development specialist CCL

The low cost and power attributes of the ZigBee radio standard will vastly increase the wireless market, and 2004 will be the critical design-in year predicts product development consultancy Cambridge Consultants Ltd (CCL). Home and industrial automation applications in particular will benefit, and pioneering ZigBee-enabled products should start to appear before the year's end.

However, CCL expects design trends to follow a similar path to the Bluetooth market, which only started to take off with the arrival of single-chip solutions integrating both the radio and the application-specific control. The conditions are now right for this silicon design phase using ZigBee, but industry leaders must initiate design cycles soon if they want products on the shelf for the critical high-growth market phases starting in 2005.

"Mass volume shipments will only start to build when OEMs are able to deliver products based on single chips," says Nick Horne, Manager of CCL's Radio Communications Products business unit. "The system-on-chip approach allows complete ZigBee nodes to be built for around two dollars - a fraction of competing radio technologies - and a cost threshold that will radically change product design concepts."

ZigBee offers a particularly cost-effective approach to wireless-enabling products because the radio design can be implemented with a much smaller amount of analog circuitry than is typically required. The standard also offers mesh networking, delivering longer range communication without the expense of power amplifiers, and supports a very large number of nodes. Combined with a lean control system, these attributes allow ZigBee to implement wireless communications in a form that meets the demanding requirements of home and industrial automation OEMs.

The first commercial ZigBee silicon products are highly likely to general-purpose radio-centric devices, and application-specific variants will only start to appear once market demand is proven. Moving straight to an ASIC solution has the potential to cut as much as a year off the normal timescales necessary to achieve the optimum cost-effective ZigBee nodes.

Chip design cycles might normally require around 12 months, but this timescale can be halved if the vendor has ZigBee radio IP and a library of compatible microcontroller functions.

CCL offers unique IP which allows ZigBee radios to be built very economically, employing novel design techniques that dramatically reduce the large number of external components conventionally required. These techniques have been developed over many years, through project experience including ground-breaking work on the seminal Bluetooth standard; among other innovations CCL pioneered the use of bulk CMOS for high frequency applications - a fabrication approach that is now the norm for this consumer radio segment. The leading Bluetooth IC player was spun out of CCL, and the consultancy has continued to build its library of low-power radio components, along with lean RISC and DSP processors and associated I/O functions.

"ZigBee technology and its support base have matured to such an extent that there is little doubt now that it will be a major platform for the wireless revolution," adds Horne. "Delivering cost-optimised products early in the ZigBee commercialisation cycle is likely to put OEMs in influential positions in their market segments, and CCL expects application-specific silicon to be a major catalyst for such success during the first few years of this standard's life."

Notes for editors:

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide.  For 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.  With a team of over 300 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, transport, energy, cleantech and wireless communications. 

Throughout 2010, Cambridge Consultants celebrates its 50th year in business.  Created by three Cambridge graduates in 1960, the company has grown into a leading technology business, renowned worldwide for its ability to solve technical problems and provide innovative, practical solutions to commercial issues.  In 2009, the company was awarded the prestigious Queen’s Award for Enterprise in International Trade.  For more information visit: www.CambridgeConsultants.com

Cambridge Consultants is part of Altran, the European leader in innovation and high technology consulting.  The Group’s 17,500 consultants, operating worldwide, cover the entire range of engineering specialities, including electronics, information technology, quality and organisation.  Altran offers its clients ongoing support throughout the innovation cycle, from technology watch, applied basic research and management consulting to industrial systems engineering and information systems.  The Group provides services to most industries, including the automotive, aeronautics, space, life sciences and telecommunications sectors.  Founded in 1982, Altran operates in 20 priority countries.  In 2008, it generated a turnover of €1,650 million.  For more information visit: www.altran.com


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