Theres
connected, theres highly
connected, and theres
ZigBee
It's taken 30 years for Ethernet
to reach the volume shipments
we see today, but the new ZigBee
standard for wireless networking
of embedded systems has the
potential to overtake it within
a year, according to Bob Metcalfe,
the inventor of Ethernet. Speaking
at the ZigBee Design Conference
organised by Cambridge Consultants
and Ember Corporation, Metcalfe
noted that just 2% of the annual
eight billion embedded microprocessor
shipments a year are currently
networked.
Such
rapid growth is not achieved
without interruptions, but the
parallels and lessons of Ethernet,
are all there for todays
developers to see and exploit.
In particular, the distributed
nature and openness of Ethernet
helped it triumph over many
competitive technologies. Vendors
who initially used Ethernet
to improve their own product
performance and costs found
that the ability to interoperate
with other vendors' equipment
opened up much larger markets.
The same kind of model will
be true of the open ZigBee standard,
thinks Metcalfe, but - potentially
- on a much shorter timescale.
If a number of obstacles including
the ability to buy a complete
ZigBee radio, microcontroller
and networking software on a
single chip are quickly overcome
(the technology is already being
targeted by Ember with design
assistance from Cambridge Consultants)
the incredible shipment quantities
projected by analysts are achievable,
Metcalfe believes. He added
that the attractiveness of ZigBee
is such that the growth figures
could even be larger, as the
value of a networked processor
is so high that it will attract
many product companies that
currently do not use microprocessors
at all.
He concluded with some thoughts
on particular design challenges
facing the networked embedded
system developer, including
the concept of a directional
transmission capability that
will simplify the user interface
for the highly connected world.
And, a warning that too much
information from embedded devices
- the tag on your dog's collar
that tells you while you're
driving to work that he's strayed
outside his permitted range,
for example - could be the equivalent
of today's internet spam.
Bob Metcalfe is a partner with
the venture capital firm Polaris
Ventures, one of Ember's financial
backers. He has just been appointed
chairman of Ember following
its recent $25m funding round.
Earlier this year, Ember purchased
a portfolio of wireless integrated
circuit technology that Cambridge
Consultants had been developing
for the ZigBee market, and hired
the development team. Cambridge
Consultants is also providing
ongoing design support to Ember,
and has just become the first
European application software
development partner to the corporation
- allowing it to produce application-specific
implementations of its chips.
Notes for editors
ZigBee
Alliance - ZigBee: Wireless Control
That Simply Works. The ZigBee Alliance
is an association of companies working
together to enable reliable, cost-effective,
low-power, wirelessly networked, monitoring
and control products based on an open
global standard. The ZigBee Alliance
is a rapidly growing, non-profit industry
consortium of leading semiconductor
manufacturers, technology providers,
OEMs, and end-users worldwide. Membership
is open to all. Additional information
can be found at www.zigbee.org
Cambridge Consultants has for
over 40 years enabled its clients
to turn business opportunities into
commercial successes, whether launching
first-to-market products, entering
new markets or expanding existing
markets through the introduction of
new technologies. With a team of over
200 engineers, scientists and consultants,
in offices in Cambridge (UK) and Boston
(USA), we are able to offer solutions
across a diverse range of industries
including healthcare, industrial and
consumer products, automotive, transport,
energy and wireless communications.
Ember Corporation removes the
barriers to embedded networking. Embers
self-organizing, self-healing, wireless
mesh technology is uncompromisingly
robust, easy to use, and flexible.
The EmberNet networking platform
gives forward-thinking companies the
means to create products that do more
by communicating better. Founded in
2001 and headquartered in Boston,
Massachusetts, Ember Corporation is
focused on enhancing sensing and control
products through wireless connectivity.
More information is available at www.ember.com