9th October 2008
No more excuses 
- Wrist-worn wireless activity monitor developed for MiLife Coaching increases activity levels by two hours a week.
Cambridge Consultants has developed the wrist worn ‘MiBand’, a completely new type of device which continuously tracks activity levels throughout the day. The MiBand, which requires very little user-input, sends its data to a behavioural coaching system called MiLife which then provides health and fitness guidance. Trials have shown users increase activity by more than 2 hours a week.
MiBand was developed for MiLife Coaching Ltd, enhancing their online service for individuals and for companies who want to support a healthier lifestyle amongst their staff. In England alone, between 1993 and 2005, the proportion of individuals classified as obese has increased from 13.2 per cent to 23.1 per cent for men and from 16.4 per cent to 24.8 per cent for women [NHS statistics]. Desk-based jobs and poor diets have contributed to this trend.
MiBand features an integrated accelerometer that measures activity levels throughout the day based on movement. This data is combined with weight measurements, taken remotely from a special set of MiLife’s ‘Bluetooth® Smart Scales’ that transmit automatically to the device when operated. The data is transmitted wirelessly via Bluetooth to a PC and then uploaded to the individual’s online health record, which then provides personalised advice based on the individual’s lifestyle.
Cambridge Consultants provided complete wireless, electronic, software and mechanical product design from development to manufacture of MiBand. Ultra low power design techniques were employed to enable the device to continually monitor activity levels for up to two weeks between charges. The device is comfortable to wear 24/7 and withstands water and dirt. MiBand is also very simple to use, with all operations being performed via a minimal user interface based on a capacitive touch sensor. So there really are no more excuses not to exercise.
Paul Williamson, Head of Wireless Medical at Cambridge Consultants said, “the exemplary achievement with MiBand is that we were able to combine our expertise in wireless communication and consumer product development to deliver a device that monitors activity in a form that is comfortable and easy to use. Despite its internal complexity, MiBand is extremely simple to use, requiring only a small commitment of time from the user.”
Ogi Bataveljic, CTO at MiLife Coaching Ltd commented, “the MiBand activity monitor was an essential component in the creation of our business. Cambridge Consultants’ ability to quickly translate the monitor from a concept to a volume manufacturable product was crucial for us. Their solution was technologically sophisticated, packaging an accurate activity tracker in a user-friendly design with a simple user-interface. We are delighted with the final product.”
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Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of over 270 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, automotive, transport, energy and wireless communications. For more information visit: www.CambridgeConsultants.com Cambridge Consultants is part of the Altran group. Altran Technologies, which is listed on the Paris Stock Exchange (FR:003463), employs over 16,000 consultants in 20 countries around the world. In 2007 the group generated a turnover of €1,591.4 million. For more information visit: www.altran.comNotes for editors:
MiLife is for busy people who need a simple solution for getting, and staying in shape, which fits in with their life. The programme provides a smart personalised online coaching system which enables the user to get in - and stay in - shape. The MiBand tracks the user’s activity levels and weight to help them create a plan for a better, more healthy lifestyle. Research has shown that over 80% of people on MiLife stayed with the programmeprogram and became much more active, increasing their activity level by more than 2 hours per week.
The MiLife system includes :
- MiBand containing a gravity sensitive tri-axial accelerometer to track your activity levels
- Bluetooth Smart Scales
- MiLife Software CD-Rom
- Bluetooth receiver
- Quick Start Guide
- Recipe and Calorie Counter Books
- Tape Measures
- And, of, course access to the world's most advanced online personalised coaching system.
MiLife is available in the United Kingdom and the United States of America.
MiLife is genuinely different and will change the weight management landscape. For more information, please contact KTB PR +44 (0)20 7924 7214 / email MiLife@ktbpr.com.
The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. A Bluetooth profile defines how different applications use Bluetooth wireless technology to set up a connection and exchange data. The Medical Devices Working Group of the Bluetooth SIG developed the Bluetooth medical device protocol to ensure that devices in the medical environment can transfer data between devices in a secure and well defined way via Bluetooth wireless technology.
For further information:
Cambridge Consultants Ltd
Patrick Pordage
Marketing Communications Director
Tel: +44 1223 420024
Patrick.Pordage@CambridgeConsultants.com
EML
Anu Ramani
European PR
Tel: (0) 208 408 8000
cambridgeconsultants@eml.com
Bridgeman Communications
Roger Bridgeman
USA PR
Tel: +1 617 742 7270
roger@bridgeman.com








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