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5th January 2009

2009 Consumer Electronics Show Media Alert

• Cambridge Consultants (booth 21719) to demonstrate new wireless development platforms for low-cost compact wireless internet enabled devices, and wireless personal healthcare devices

Cambridge Consultants will demonstrate two new, advanced wireless platforms at CES this year - both featuring a novel Bluetooth^® stack, qualified to Version 2.1/2.1+EDR of the Bluetooth Core specification - that will accelerate the development of wireless devices in both the personal healthcare and internet enabled products markets:

• The first, CatchNet, is a low-cost wireless platform featuring the first single chip modem running all of the protocols needed for internet connectivity.  This platform enables Cambridge Consultants to quickly develop small, customised, interactive connected devices that will open up new markets for online companies

• The second, Vena, is a low cost single chip communications solution for Continua Health Alliance-compliant wireless health devices, with the capability to deliver both wired (USB) and wireless (Bluetooth) connectivity.  As the first design to achieve Bluetooth Qualification for the Health Device Profile (HDP), Vena will enable Cambridge Consultants to quickly develop wireless personal healthcare products for clients in the wide range of sectors

The CatchNet platform features the first single chip Bluetooth modem running all of the protocols needed for internet connectivity.  Designed using Cambridge Consultants’ xIDE for Interface Express™ development tool, recently qualified to Version 2.1/2.1+EDR of the Bluetooth Core specification, the platform enables internet based businesses and content providers to create low cost, low power, internet-connected devices to allow two-way interaction between the user and an online application.

Current mobile internet devices - from feature-laden smart-phones to wireless laptops - are fast becoming overcrowded with applications, most of which are rarely used or are complex or confusing to access.  Cambridge Consultants is showing two novel concept applications for the CatchNet development platform at CES that demonstrate the value and marketability of easy-to-use, low cost, customised application internet enabled devices:

• The ‘WhichWay’ is a key-fob style screen-less concept product for commuters that connects to the internet via Bluetooth and a mobile phone’s 3G or GPRS link and alerts drivers to congestion, allowing them to delay their normal departure or to take an alternative route
   
• The ‘GuidingStar’ is a pocket-sized concept product featuring a display, GPS functionality and digital compass, and which allows the user to browse for a nearby bar, restaurant, club or cinema while out shopping or with friends, review independent peer rankings, and then be ‘led’ to their selected venue
  

For more information on CatchNet, please go to the recent press release.

The Vena wireless health device platform is the first design to achieve Bluetooth Qualification for the Health Device Profile and, as such, offers the fast-growing consumer healthcare market a single chip communications solution to develop Continua Health Alliance-compliant personal health and fitness devices.  The demonstration at CES shows how Vena’s full implementation of the Bluetooth HDP stack and enhanced capability enables it to share data seamlessly with a range of Continua compliant services from companies like Philips and Google Health. 

Cambridge Consultants’ new platform will enable wireless device and appliance companies, as well as online service providers, telecommunications networks, and portal providers to develop a new generation of life-enhancing - even life-saving - products and services for medical, fitness and gaming applications.  With growing numbers of people in the West categorised as overweight or obese, and with an ageing but increasingly wealthy population, the need for such devices has never been greater.

For more information on Vena, please go to the recent press release.

Executives from Cambridge Consultants are available at CES to demonstrate these new platforms and concept products at Booth # 21719

Interviews or following information is available by calling:
Roger Bridgeman at 617-742-7270 or email at Roger@bridgeman.com

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