Impact
Holistic approach
Our industrial designers work within multidisciplinary teams to develop products that balance user, technology and market needs.
In our increasingly complex world, products are often part of an ecosystem with multiple elements affecting the user experience.
Our teams innovate across physical, digital and service touchpoints, delivering holistic design solutions and harmonious user experiences that grow and strengthen our clients' businesses.
Key strengths
User-focused
We’re passionate about designing products that enrich and improve people’s lives. Our industrial designers act as advocates for the user throughout the development process, delivering simple, elegant and desirable solutions.
Insight-led
Our industrial designers work closely with human factors engineers and design researchers to observe and analyse stakeholders. Our immersive research uncovers profound insights that inform the design process.
Innovative
Our designers challenge convention and reshape the future to deliver paradigm-shifting products and services.
Experience
Design capability
Our world-class designers have won many international accolades, including recent RedDot, iF, Medical Design Excellence and IDEA awards.
Our diversified capabilities include research and strategy, product design and digital UX design, as well as packaging, information and graphic design.
This ensures that our projects have maximum impact across multiple touchpoints, fitting seamlessly into people’s lives.
Research & strategy
Our teams utilise a range of research and strategy tools to better understand people’s needs and behaviours, thereby uncovering opportunities to deliver clear competitive advantage.
All disciplines are encouraged to participate in research, helping to inform and inspire decisions throughout the project.
Idea development
Our rigorous approach to the creative process means we are able to balance the many complex trade-offs inherent in product design.
By effectively managing the various inputs and identifying and prioritising key opportunities, we achieve a product vision that meets client requirements as well as user needs.
User testing
We continuously test prototypes and simulations throughout the development process with representative users, allowing us to ‘fail fast’ and rapidly arrive at the best solution.
Using a range of 2D and 3D visualisation and prototyping techniques to quickly bring ideas to life, our designers create products that are intuitive, safe and effective.
Design support
Innovative ideas are only valuable if they can become real, and that means pursuing the product vision right through to the end.
Throughout the industrialisation and manufacturing phases of the project, we work closely with clients and external partners to identify and resolve issues.
This end-to-end support ensures that we deliver the optimum product and user experience.
Interested in joining us?
Tech, tools & facilities
共同创造和共同工作空间
我们采用高度协作的工作模式，并提供专门的共同创造设施用于与客户团队联手解决任务。我们的办公室里分布着许多创意空间，方便大家召开头脑风暴会议和工作坊，我们用这种方式来激励我们的设计师开发出有影响力的、独特的、有意义的用户体验。
Build spaces
These workshops provide a space to collaborate and explore the physical form and functionality of a product and how it will be used. Equipped with hand tools, power tools, 3D printers, laser cutters and spray booths, these workshops allow for sketch model making of forms and simple mechanisms. Working in card, foam, wood or 3D printing, these models serve to inform the design process from the very early stages onwards.
原型制作车间
我们有自己的电子和机械生产车间，可以生产出有技术可靠的原型机，从而将创意变为现实，有力地展现它们的价值。与此同时，车间维持极高的质量标准，符合 ISO 9001、ISO 13485 和 ISO 14001 规章的要求。这些车间具备最新的 CNC 和铣床、车床、焊接装置、线束和电缆装配工具，因此我们能够非常迅速地生产出部件并且组装出全尺寸的工作原型机以作测试和消费者试用。