
Human-centred design forms an integral part of our work across the full market spectrum, delivering both regulatory compliance and commercial success.

Inspiring innovation
It’s vital to understand the user and how they will relate to a product. Frequently, these insights provide the inspiration required to create truly innovative products.
Conducting research early in the development process yields valuable insight at a point where meaningful changes can be implemented in the design. In addition to stakeholder interviews and needs assessments, we conduct ethnographic research worldwide to uncover the tacit (unspoken) and latent (unfathomed) needs of users.

Integrating user experience development
Our human factors experts work alongside our mechanical, software, electrical and design engineers from the outset, ensuring that the needs of users and other stakeholders are considered throughout the development process.
Our integrated, human-centric approach – which considers the user, the technology and the environment as a single system – means that the end-use experience is not compromised as trade-offs are assessed and key decisions made.
Ensuring regulatory success
We partner with our clients to help them understand FDA expectations and provide guidance on human factors in medical device development.
We have a wealth of experience in supporting regulatory submissions – including use-related risk management, formative and validation assessments – ensuring that later stage requirements and expectations are considered from the outset.
Experience

Our human factors experience comes into play throughout the development process, from discovering stakeholder needs, defining product requirements and generating concepts to guiding product design and eventual assessment and validation.
Our human-centred design teams are based in both the US and UK, consisting of human factors engineers, cognitive psychologists, biomedical engineers and environmental designers.
Interested in joining us?
Tech, tools & facilities

共同创造和共同工作空间
我们采用高度协作的工作模式,并提供专门的共同创造设施用于与客户团队联手解决任务。我们的办公室里分布着许多创意空间,方便大家召开头脑风暴会议和工作坊,我们用这种方式来激励我们的设计师开发出有影响力的、独特的、有意义的用户体验。

食品与饮料实验室
拥有一家满足食品饮料安全规范而设计的专门的实验室,意味着我们具备在内部开展新产品开发和测试工作所需的必要程序和设备。虽然定量化的科学检测是我们以科学为引导的创新策略的基础,但是味道测试终归是一个始终绕不开的主题。这是我们所有实验室中唯一一间不但允许而且会要求工作人员进食的实验室!

外科创新室
这间设施拥有可以模拟临床、家庭和办公环境的配置,让我们能够在安全保密的环境下测试概念、评估原型和分析工作流程。这间外科创新室是帮助我们理解和阐述设计决策背景的重要工具。同时,它也可以让我们快速进行可用性评估,进而提高设计和开发的效率。

UX design studios
Equipped for creative, collaborative thinking, we use our UX design spaces to aggregate research data, user stories and create design concepts that remain visible for the duration of the project. Each design studio allows our project teams to develop ideas and explore designs while preserving client confidentiality.