A fast track to data collection for connected products that are a hit

Novel smart data collection technology is lining up to be a hit in the world of baseball. Devised by product design and development firm Cambridge Consultants, the SparTag innovation consists of a small tag that can be attached to the end of a baseball bat to measure a player’s swing – coupled with a connected system to analyse the raw data collected, interpret it and turn it into actionable information to improve a player’s technique.

The technology could also be used in a range of other sports and fitness applications – ranging from tennis and golf to swimming or skiing. In the healthcare industry, the tags could be attached to a patient’s joints for gait analysis as part of rehabilitation after injury. And, in the workplace, SparTag could be used for analysis of ergonomics.

“SparTag is a tool for learning – the baseball bat concept is just one example of ways in which it can be used,” said Ruth Thomson, head of consumer product development at Cambridge Consultants. “SparTag offers a quick and efficient method of capturing, processing and analysing motion data from equipment or directly from the body – and presenting it as useful, actionable information.”


The compact tag contains a three-axis accelerometer, a gyroscope and a magnetometer, coupled with sophisticated algorithms tailored specifically to the device. Combining all the data from its sensors, SparTag can report trajectory, orientation and acceleration with great accuracy. Crucially, the smart system then interprets the data and presents it in an easy-to-understand way. For baseball, this means showing the three key elements of a player’s swing – power, follow through and attack angle – alongside the ideal ranges for each. This opens the door to the development of low-cost, targeted coaching tools for athletes at all levels.

“SparTag makes it possible to design better products because it enables you to understand the data you’re collecting,” said Thomson. “That knowledge then gives you a much clearer picture of the kind of device you need to create to solve a problem or meet the needs of potential users.

“We use SparTag as part of our connected device development ‘toolkit’, as it enables us to characterise the type of device our clients need – fast. It helps ensure we ask the right questions early on in a development, so that we can focus our efforts on delivering the right answers.

“To develop a connected product that’s a commercial hit, it’s vital to match the application to the hardware – so that you get the best results from the lowest cost. Our toolkit allows us to develop concepts quickly, based on a standard platform, and see what is possible. We can quickly answer the question: ‘Can it be done?’ – and define what is needed to achieve it.”

Cambridge Consultants will be demonstrating SparTag, together with other innovations such as the KiCoPen smart insulin pen concept – a Red Dot Award winner – at the 2016 International CES, January 6-9, in the Sands Expo, stand 73731.

Notes to editors

Cambridge Consultants (剑桥顾问公司)开发突破性产品,产生和授权知识产权,并为全球的客户提供商业资讯,解决与技术相关的关键问题。60多年来,公司一直致力于帮助客户转化商业机会,包括推出市场领先的产品,进入新市场,引入新技术扩大现有市场。公司拥有超过900名员工,包括工程师、科学家、数学家和设计师,遍布于英国剑桥、美国波士顿、东京和新加坡办事处,为医疗和生命科学、工业和能源、消费和零售以及通讯和基础设施等多个行业提供解决方案。欲了解更多信息,请访问: www.cambridgeconsultants.com

Cambridge Consultants是 Capgemini Invent (凯捷集团的创新、咨询和转型品牌)的子公司。Capgemini Invent帮助管理者设想和构建他们组织的未来。公司在全球设有30多个办事处和25个创意工作室,是一支拥有7000多名员工的强大团队,将战略、技术、数据科学和创意设计与深厚的行业专业知识和洞察力相结合,开发新的数字解决方案和未来的商业模式。

凯捷集团是通过技术来为客户改造和管理业务的全球领导者,而Capgemini Invent是凯捷集团不可或缺的一部分。集团的宗旨是通过技术释放人类的潜能,实现包容性和可持续的未来。它是一个及负社会责任的多元化组织,在近50个国家拥有27万名团队成员。凭借其50年的悠久历史和深厚的行业专业知识,凯捷集团受到客户的信赖,在快速发展和充满创新的云、数据、人工智能、连接、软件、数字工程和平台技术的推动下,能够满足客户从战略、设计到运营的所有业务需求。集团2020年的全球营收为160亿欧元。

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