Breakthrough innovation specialist Cambridge Consultants today announced Reflexion, a unique skin analysis concept. The world’s first mobile app to harness Bidirectional Scatter Distribution Function, a sophisticated measure of reflected light, Reflexion measures the ‘shininess’ of skin, enabling personalized recommendations of beauty products.

Imagine what your skin would say if it could talk...

Reflexion is a demonstration of an Artificial Intelligence-powered tablet app, designed to respond to the growing consumer desire for bespoke cosmetics and beauty products. Reflexion’s skin analysis system requires no additional hardware and provides much deeper insight than basic image analysis applications. It will help brands to make personalized product recommendations, moving beyond a transactional relationship to provide powerful new consumer experiences.

With a surge in ‘beauty tech’ products capturing the attention of both consumers and the beauty industry, we’re entering a new era of individualized cosmetics. Reflexion’s analysis system provides a ‘shininess measurement’ that highlights areas of the user’s face that are particularly glossy, unlocking information and insight about consumers that would conventionally require professional diagnostic technology.

Reflexion works by measuring the Bidirectional Scatter Distribution Function (BSDF) of a user’s face. More simply, light is reflected or scattered differently by shiny or matt surfaces. The Reflexion application takes multiple images while illuminating the face from different angles using the mobile device’s screen. Reflexion uses the image data and measures the reflected light from every pixel in every image, then uses cleverly applied Artificial Intelligence (AI) algorithms to create a map of gloss, surface roughness and reflectivity.

Commenting on the announcement of Reflexion, Robin Ferraby, Consumer Commercial Manager, said, “Reflexion is a breakthrough in the beauty tech market, delivering rich insights on our dermatological make-up. Using the standard camera function on our phones or tablets, Reflexion takes existing hardware components and applies AI to help visualize the secrets of our skin. We’re excited to have developed an innovative beauty technology with mass-market appeal.”

Reflexion indicates degrees of shininess, identifying areas of the skin that might require bespoke treatment. This also means it could identify whether specific beauty and cosmetic products, such as foundation, have been evenly and accurately applied. Reflexion can also build 3D maps of the surfaces it analyzes. In the cosmetics and personal care world, this could pave the way for personal wrinkle measurement, for the first time enabling consumers to track the efficacy of a regime over an extended period.

“There are many beauty apps available to download but they lack the depth of insight that consumers require to assess their skin and provide accurate product recommendations. Reflexion makes unique use of existing tablet technology, beyond the simple image processing that most apps use, to deliver insights that go well beyond skin deep,” added Robin.

This announcement builds on Cambridge Consultants’ continued work on skin diagnostics, which includes an analytical model for light’s interaction with the skin and Skintuition, a skin diagnostics system that uses multispectral imaging to enable users to analyze and observe their skin in greater detail. These tools provide valuable insights into skin health, condition and dermatological status.

Notes to editors

Cambridge Consultants (剑桥顾问公司)开发突破性产品,产生和授权知识产权,并为全球的客户提供商业资讯,解决与技术相关的关键问题。60多年来,公司一直致力于帮助客户转化商业机会,包括推出市场领先的产品,进入新市场,引入新技术扩大现有市场。公司拥有超过900名员工,包括工程师、科学家、数学家和设计师,遍布于英国剑桥、美国波士顿、东京和新加坡办事处,为医疗和生命科学、工业和能源、消费和零售以及通讯和基础设施等多个行业提供解决方案。欲了解更多信息,请访问:

Cambridge Consultants是 Capgemini Invent (凯捷集团的创新、咨询和转型品牌)的子公司。Capgemini Invent帮助管理者设想和构建他们组织的未来。公司在全球设有30多个办事处和25个创意工作室,是一支拥有7000多名员工的强大团队,将战略、技术、数据科学和创意设计与深厚的行业专业知识和洞察力相结合,开发新的数字解决方案和未来的商业模式。

凯捷集团是通过技术来为客户改造和管理业务的全球领导者,而Capgemini Invent是凯捷集团不可或缺的一部分。集团的宗旨是通过技术释放人类的潜能,实现包容性和可持续的未来。它是一个及负社会责任的多元化组织,在近50个国家拥有27万名团队成员。凭借其50年的悠久历史和深厚的行业专业知识,凯捷集团受到客户的信赖,在快速发展和充满创新的云、数据、人工智能、连接、软件、数字工程和平台技术的推动下,能够满足客户从战略、设计到运营的所有业务需求。集团2020年的全球营收为160亿欧元。

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Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 800 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications. For more information, visit:

Cambridge Consultants is part of Altran, a global leader in engineering and R&D services which offers its clients a new way to innovate. Altran works alongside its clients on every link in the value chain of their project, from conception to industrialization. In 2015, the Altran group generated revenues of €1.945bn. With a headcount of more than 27,000 employees, Altran is present in more than 20 countries. For more information, visit:


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