Astute industry leaders are turning to simulation and synthetic data to propel their ambitions. Here at CC, we’re helping an increasing number of clients to understand the benefits of using simulation for their development of autonomous systems. The real-world business advantages it offers include an accelerated time to market, significant cost savings and the ability to test scenarios that are all but impossible with conventional methods.

Our multidisciplinary in-house team has developed unique intelligent simulation tools which enable us to generate, test, and evaluate five key areas. Such a broad virtual testing capability puts clear water between our approach and that of off-the-shelf product offerings. It allows us to:

  • Use synthetic data to build fully tailored environments and scenarios

  • Run AI algorithms in-line and test performance across design domain

  • Assess the input data quality and physical location of high-fidelity sensors

  • Measure the equivalence of both the simulation and the performance of algorithms within the simulation – compared against real-world data

  • Create custom metrics to measure safety, operational, sustainability goals set specific to your business need

When should you use simulation to test?

Learn the benefits of our approach

You might well be asking how simulation can accelerate development. Scroll down to the video below in which I walk you through our 3D simulation approach to virtual testing and development of autonomous systems, including autonomous vehicles. The video accompanies the dedicated website we’ve created that outlines the benefits of the approach, explores ways it can be used and reveals examples of how we’ve used its modular framework in development projects, gaining meaningful insights of many different systems.

So, what is the value and competitive advantage that our intelligent simulation offers? Let us put that in perspective for you…

Cost savings:

  • 95% reduction in real-world data collection costs

  • Virtual experimentation to make early cost-effective design choices

  • Reduced redundancy with flexibility to swap out modules for specific use-cases and functionality

Accelerated deployment:

  • Accelerated product development with virtual testing on full autonomous stack

  • Faster and more efficient processes, reduction of lag times and waste by simulating entire ecosystem

Improved safety and quality:

  • Equivalent simulations against the real world provide trust to expand test scenarios

  • Proven scenario generation methodology to test edge-cases, rare or dangerous scenarios

So, please watch the video, explore the website and also discover the efficiency gains and rich revenue streams that are being opened up on the pathway from automation to autonomy. And do drop me an email if you’d like to discuss how 3D simulation might benefit you.

Explore the website here.

Tarika George
Tarika George
Senior Consultant

With over a decade of experience in the mobility industry in product management, manufacturing quality, engineering and commercial development, Tarika has led the delivery of numerous products to market. Tarika works with clients to help them build safer, economical and more accessible autonomous systems through human-centred design, AI and simulation. At Cambridge Consultants, she leads the simulation capability across markets such as smart infrastructure, agriculture, logistics, warehouse and industrial sectors globally.

Connect with Tarika