Automate, produced by the Association for Advancing Automation (A3), is the largest solutions-based showcase of automation, robotics, vision, motion control and more in North America. Since their start in 1977 as the International Robots, Vision & Motion Control Show, they have stayed true to their mission of paving the way forward for businesses everywhere. Today, they feature a full spectrum of automation technologies and solutions, from tried-and-true to cutting-edge, in order to give attendees a front row seat to the future.  

Join us at this year’s show to hear our experts speak in two dynamic sessions located at the Automate Show Theatre and Automate Conference, as we dive into the latest strategies and tools to optimise automation for business.  

Simulated environments for the future of autonomy

Date: Tuesday, 7 June, 10 AM – 10:45 AM ET (15:00 – 15:45 GMT) 

Location: The Automate Conference, Huntington Place Convention Center, Detroit, MI 

Speaker: Niall Mottram, Head of Industrial and Energy, Cambridge Consultants   

Global disruption brought on by the pandemic has left companies impatient to find new ways to make their business more effective and efficient. Supply chain problems, labor shortages and skyrocketing consumer demand – coupled with technological advances that can deliver results faster – have refocused efforts on autonomous systems and the potential of intelligent simulation, beyond traditional use cases in the automotive industry. 

During this session, Cambridge Consultants and Unity Technologies will reveal a modular intelligent simulation framework created for autonomous vehicle design - both for on and off highway applications - and built upon Unity’s engine, to explore its applicability in a wide range of industries including construction, mining, warehouse logistics and more.  

Attendees will learn about state of the art approaches to creating intelligent simulated environments, new development opportunities across the autonomy stack, implications for radar simulation, and the many benefits made available, including a reduced barrier to entry for the design, development, and verification of autonomous vehicles and systems

How to jump start your automation strategy 

Date: Tuesday, 7 June 2022, 1 PM – 2 PM ET (17:00 – 18:00 GMT)   

Location: The Automate Show Theatre, Exhibit Hall, Huntington Place Convention Center, Detroit, MI  


  • Oli Qirko, President, North America, Cambridge Consultants 
  • Marc Segura, President, Robotics Division, ABB 
  • Thomas Evans, CTO-Robotics, Honeywell 

Automation and robotics have never been more critical. But if you are new to automation, how do you get started? Or, if you are already using automation, how do you take your strategy to the next level? How do you choose the right technologies and the right partners? How do you fine-tune your strategies? How do you de-risk your investment and maximise your ROI? Join us at Automate for this deep dive into automation strategy and trends with these industry leaders. 

This is shaping up to be the automation event of the year. Drop us a line if you are planning to attend and would like to connect. Hope to see you there!  

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