We are pleased to be sponsoring and speaking at the Food & Beverage Innovation Forum 2023 in China for the first time. This year the forum will focus on industry trends; innovation cases will be explored for diverse F&B product categories, and in multiple perspective, including strategy, ingredient, marketing, channels, supply chain, packaging, investment.

Going to FBIF 2023?

Be truly disruptive to address the drivers and trends in beverage sector

Date | June 15th (Day 2)
Time | 11:30-12:00 CST (04:30 - 05:00 GMT)
Session | Food & Money
Speaker | Edward Brunner, Head of Asia Industrial and Consumer Business, Cambridge Consultants

There are multiple challenges in the beverage sector globally – changing consumption and purchase habits, reducing consumption of traditional categories, highly fragmented but high growth new categories, need to address environmental sustainability, reduced supply robustness and volatile ingredient and material costs.

Traditional innovation on product, packaging or marketing is not to successfully navigate all these challenges, particularly for those companies with ambition to achieve step change growth relative to their competitors

Cambridge Consultants will share how leveraging a broad range of the latest technologies (eg. AI, Human-Machine-Understanding, advanced dispense, biometric sensing, etc.) to innovate new propositions can help not just maintain market position, but also disrupt traditional markets and get ahead of your competition. We will share case studies from different industry sectors and discus how they can be applied in the beverage world to real business success.

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