LAMMA is the UK’s leading agricultural machinery, equipment and technology show. In addition to the 11 halls packed with new ideas and cutting-edge equipment, the new Farming 4.0 zone highlights role of innovative technology and new talent in farming and food production.

Going to LAMMA’20?

We are delighted that Simon Jordan, our Head of Industrial Sensing at Cambridge Consultants, will be presenting as part of the Farming 4.0 programme. His session will focus on how innovative technology can transform food production with AI driven precision agriculture.

Agriculture has always been at the forefront of mechanisation. However, growers are facing new challenges that can't be solved by simply making machines bigger or faster. Simon’s talk will illustrate new examples of high-precision techniques that can treat plants individually, and how technology from other industries can help scale up, reducing cost and increasing reliability.

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