Creating engaging, safe and effective experiences

SMi’s 14th annual Asthma & COPD conference aims to improve health outcomes and revolutionise clinical trials with real world studies.

Delegates will:

  • Explore advancements in the use of Real-World data in clinical trials and drug development
  • Discuss the use of triple combination therapies and reducing exacerbations in asthma & COPD sufferers
  • Review health economics and market access for innovative treatments
  • Hear regulatory updates in bioequivalence and drug device combinations
  • Discover novel Asthma and COPD Phenotyping and biomarker application for personalised medicines

We are pleased to be delivering a talk at the conference – see full details below.

A novel approach to designing 'innovative' generic drug-device combination products

Date | 12 Apr 2018
Time | 13:30 – 14:30
Speaker | Suresh Gupta

With many blockbuster generic products coming off patent, the market is expected to grow significantly in the coming years. In addition, recent changes in the regulatory landscape have created new opportunities as well as challenges.

In this talk, Suresh will discuss the requirements and challenges of designing a generic product and present a novel approach, highlighting the areas of opportunities for innovation within the realm of constraints.


Speaker bio

Suresh is our Head of Human Factors and Usability Engineering.

He has over fifteen years’ experience working within the medical device domain, including eleven years spent providing human factors expertise to the design and development of medical devices and combination products within a design consultancy environment. One of his specialisms is helping clients design generic and interchangeable biosimilar products.

He has been responsible for managing, planning and implementing of a wide range of human factors activities ranging from front-end user requirements capture through to preliminary analyses, formative and validation studies and risk management. Suresh has a track record of delivering successful human factors and usability projects to pharmaceutical and medical technology companies worldwide.

He is also responsible for promoting human factors within medical product development and growing our human factors capabilities and service offerings at Cambridge Consultants. Suresh has a PhD degree in engineering design, specialising in human factors, from Cambridge University.

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