Your 2030 self: every experience personalized
By 2030, you'll have precise, on-demand, solution-oriented products tailored to you. Tomorrow's consumers, growing up with unlimited information, will expect experiences that are effortlessly personalized, that allow them to live a life that is as unique as they are.
Hear from thought leaders on how the combination of physical and digital will enable this future, informing how to develop experiences now, and how to scale customization to reach millions of people.
Meet our industry leads at SXSW
EVP, North America
SVP, Global Consumer Business
SVP, Consumer Business
Director, Consumer & Health Business
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The future of personalization
An innovator’s guide to personalization
Until recently beauty and tech
weren’t considered complementary. But now, technology is rapidly changing
the relationship between consumers and brands and is driving a massive
digital transformation in the beauty and personal care industry.
Fuelled by the ever-present connectivity in our daily lives, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront.
Digital twin, digital skin: is it time to take personalization to the next level?
The skincare industry has always relied on being personal. There’s nothing more personal than your skin. Using a combination of digital twinning techniques evolved in other sectors and the use of ultra-personal data, the skincare industry can get closer to its customers than ever before.
8 trends impacting the beauty industry
It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry.
How can technology be used to create a personalized service?
Enabling a new generation of skincare products
Skintuition can gather images of your skin and alert you
to changes in its condition through your phone. This can give the user detailed
requirements for optimising their skin care, enabling them to purchase a
personalized product which is fit for their needs.
The Skintuition platform technology uses off-the-shelf camera technology and integrated algorithms. It looks at your skin in up to 12 different colors simultaneously, including UV and infra-red – and all using the kind of low-cost camera you find in a smartphone, aided by a ring of LEDs.
Personalized wine blending technology
For many people, choosing the right wine can be a daunting
experience. We set ourselves the challenge of creating a product that would
demystify this complex subject and make exploring different wines fun and
educational for the consumer.
Vinfusion is a personalized wine blending system that allows the user to design their perfect wine and then enjoy it instantly. Through the intelligent use of data, Vinfusion is also able to make wine recommendations based on the user’s tastes while collecting valuable market intelligence for the vendor.
Personalization at CES 2020
Hot on the heels of CES, Duncan Smith unpacks some of the notable breakthroughs in personalization ahead of the Personalised Beauty Summit.
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