Service design

Digital transformation is disrupting every market as companies strive to adapt, remain relevant and create new value for their customers, often in the face of fast moving digital-first competition. Effective service design, the key that unlocks this phenomenon, defines the touchpoints for successful digital transformation.

Our insight helps our clients determine which services will be most valuable, whilst our rapid prototyping capability brings services to life, allows ideas to be tested early and takes full ‘products with services’ to market.

The new services we create provide our clients with profitable revenue streams differentiated through state-of-the-art technology. 

We help our clients navigate digital transformation and exploit the true potential of digital products and services.

Our rare combination of proven design methods, multidisciplinary technical expertise and visionary mind-set ensure clear definition of how digital products can best interact with and provide valued services to their users.

This rare combination also ensures clear plans for the strategic, operational and structural transformations required of the organisations that deliver them; including significant considerations of personal data and behavioural ethics. 

Service design is a practical approach to product development that exploits the opportunities of true digital innovation. Service design applies equally to the operational success of a digital product and the creation of compelling customer experiences. It’s also highly collaborative and experimental – a relentless pursuit of actionable insight.

Our implementation of service design is agile, insightful and effective in supporting co-creation and innovation. Using our proprietary toolset and framework, we help our clients understand their customers, deliver engaging products and services and transform into digital natives.