Advanced driver assistance systems (ADAS) is the fastest growing technology segment in the automotive market, worth an estimated $24 billion in 2018 and predicted to reach $92 billion by 2025.
AI in the driving seat
ADAS capabilities – such as lane departure warning, blind spot detection and emergency braking – have achieved widespread market penetration, significantly increasing driver safety and improving the driving experience.
Artificial Intelligence (AI) is one of the most critical components in ADAS. As future ADAS systems tackle more complex self-driving scenarios, even more AI content will be required. However, the current approach to semi-autonomous architecture makes it prohibitively expensive for vehicles in the mid-range to adopt.
This infographic sets out our roadmap to deliver semi-autonomous features into the mid-range vehicle segment, building on a subject we explore in greater depth in our ‘AI in the driving seat’ whitepaper.