The consumer product space is dynamic, and there is a lot of potential for new value creation given the lifestyle change we see.

At IFA in Europe and CES in the USA, consumer brands get the chance to show off their new propositions, sometimes with a clarity of purpose and at other times as a tentative test for demand. This week it's the turn of IFA in Berlin, the huge show attended by the world's biggest consumer brands. Technology is top of mind as new possibilities open up, and we've summarised here some of the value spaces coming soon, which we might see at IFA.

Media downloads

Cambridge Consultants IFA Infographic.pdf
Author
Robin Ferraby
Business Manager - Consumer Products & Services

Helping brands create new markets and high value business.