Jordan Rice - Sr. Director, Nike NXT Smart Systems Engineering

For over 10 years, digital services and experiences have been a key driver in positioning Nike’s brand as an innovation leader. Nike’s Digital Technology team was an early pioneer in quantifying consumers digitally through the Nike+ franchise, including the Nike+ FuelBand and Nike+ Basketball.

Nike’s digital product offense has evolved substantially since then, with sharper focus on connectedness, insights, and tighter integration with services.

Jordan discusses the evolution of Nike’s connected products and associated services, as well as key lessons learned that inform the company’s future roadmap.

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