How natural user interfaces can benefit your brand and your customers

Consumers and brands alike benefit from natural UI in the home, as evidenced by the proliferation of Alexa and Google Assistant. As a company, there are concrete things you can do to differentiate your products, create new markets and strengthen your brand despite the crowded field of Alexa-enabled devices.

In this webinar we address the consumer pull for natural UI and the benefit it can bring to forward-thinking brands. From speech and gesture recognition to contextual awareness, we discuss new technologies on the horizon and what it means to bring them to market. We also explore the vast space still available for brands to lead the transformation of how we interact with the technology around us.

Watch the webinar

Author
Ruth Thomson
Global Head of Consumer Business

With a focus on the food & beverage, sports & fitness, consumer healthcare and personal care sectors, Ruth leads development of novel products and systems that delight consumers.