We help our customers develop breakthrough products and services within their market.

Rosie Wells discusses the role of personas and user journeys in the design process. She looks at how developing and using personas are used to keep the design process focused on benefiting the relevant end user and how by understanding the journey they have with the product we can then identify key pain points to address.


Rosie Wells
Product Designer

I am a Product Designer with a strong focus for designing with consumer and market relevance in mind. I have developed commercially successful products and I am always ready to fight the corner of the consumer to make sure a product will succeed in the market.