The world’s most innovative companies do not have the largest R&D teams. Instead they take a smart, flexible approach that combines their in-house capabilities with a wide range of external resources to tackle differing innovation challenges.
Multi-modal R&D as an agent of change
We call this multi-modal R&D. It focuses on working in a structured way with a variety of R&D sources. This not only increases the diversity of innovation inputs but enables companies to get those ideas to market much faster.
In my video, I introduce the multi-modal R&D concept. And crucially, I highlight three key ways to succeed with the approach. They are founded on our decades-long experience in collaborating with the world’s most innovative companies.
If you’d like to discuss the benefits of multi-modal R&D – or other ideas to enhance your innovation capabilities – please don’t hesitate to drop me an email.
