Developing a hyper-personalised customer experience

To decentralise, or not to decentralise, that is the question. As well as echoing Shakespeare’s play Hamlet, this dilemma reflects the likely thoughts of current digital leaders who want to make the best use of their digital assets while maintaining trust in their data systems.

They are already physically loading our online shopping baskets, vacuuming our homes and maintaining our lawns. But what will it take for automated and autonomous systems to proliferate across industry and society – on the roads, city streets, building sites, fields, factories, and schools?

Digital transformation surges on, with market sectors as diverse as automotive, consumer packaged goods and healthcare unlocking new revenue streams, greater customer insights and deeper connections with consumers.

Product owners in appliance brands across the world are sitting on the threshold of extraordinary digital opportunities – but a radical change of mindsets is vital if they are to take advantage of them.