Now, more than ever, companies need to think about innovative ways to survive and prosper. The smart ones will shorten their product development lifecycle and cut out any unnecessary extra steps. And those that invest in synthetic data and simulation will be rewarded with product research and development that is drastically cheaper, faster and less risky.

Such ambition is closely linked to the need for real-world data. But getting hold of it is not entirely straightforward. It can be prohibitively expensive, dangerous to access… or simply not even exist.

In this whitepaper, we explain and describe the compelling benefits of employing simulated environments to build real-world applications. Drawing on our experience across a range of industry sectors, and exploring pertinent case studies of simulation in action, the report highlights the advantages of an agile new approach to innovation. Automation and autonomy is the way forward, and simulation environments will be the driver.

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Author
Luke Avery
Senior Software Engineer

Luke Avery is a software engineer with a passion for user-focused experience design. He has professional experience leading development in projects using a wide range of technologies, from virtual reality gaming and robotics to complex web-based systems. Recently he's been immersed in projects which involve breakthrough machine learning, simulation and security design.