Innovation transformation


We understand the mechanics of identifying a great idea and then turning that idea into reality. Our proven approach successfully introduces radical innovation processes for our clients, time after time.

Process improvement

Developing breakthrough products and services requires a close alignment between an organisation’s processes, structure, systems, tools and – most importantly – its culture.

Our engineers, designers and scientists have a deep understanding of the challenges our clients face in delivering innovation. We incorporate our learnings with insight into our clients’ ‘as is’ ways of working to deliver a pragmatic approach that their teams believe in. 

Organising for success

We not only design new processes and systems, we also have the facilitation, training and mentoring expertise to carefully manage and implement cultural as well as organisational change, such as establishing a programme management office (PMO).

We consider the level of technology control, ownership and risk our clients desire and design an approach that empowers them to deliver innovation. 

Front-end creativity


We guide and shape front-end innovation, using our knowledge of the innovation process to advise on and facilitate the creation of breakthrough products and services.

Concept generation

Innovation can manifest itself in many different ways. We combine robust generative research and technical excellence with an invigorating and pragmatic approach, to ensure only viable propositions are taken forward.

It’s a fast-paced, streamlined, highly cooperative process designed to orient innovation in the early stages, delivering a considered set of market-driven, technology-robust options for development. 

Technology scouting

We balance blue-sky creativity with market pragmatism, customer insight and scientific understanding, searching for and assessing approaches to identify not only the most exciting routes but those with the greatest probability of success.

We’re realistic about technology maturity, cutting through the hype to provide an options appraisal grounded in technical and user insight. 

Market relevance

The value of an opportunity is not just a question of technical feasibility, but also commercial viability and desirability to the user.

Our approach is flexible. We identify opportunities for a known technology where our client already understands the segment well or wishes to consider new market applications.

Equally, if a client wants to better understand the market and its stakeholders, or translate insight into technical creativity, we can help bridge the gap, ensuring market relevance and quick realisation. 

Architecture & service design

Innovation exists in services as well as products and, in an increasingly connected world, these concepts are often inseparable. Services rely on efficient interoperation between platforms, data and applications in a secure, reliable and scaleable manner.

We ensure that the end-to-end service, and the networks to deliver that service, meet industry best practice and are adaptable to changing demands and expectations.  

Experience


During more than six decades, we have amassed a wealth of multi-disciplinary expertise and a proven track record of delivering breakthrough innovation.

We deliver

We have unrivalled experience managing the innovation process and a deep understanding of our clients’ technical and operational concerns and challenges.

Our multi-disciplinary teams address both challenging consumer requirements and critical business needs, assuring continued alignment with the original ambition for the project, whilst maximising speed, innovation and likelihood of success. 

Relevance by design

We understand that system performance is only ever as valuable as the experience it delivers and have therefore developed thorough generative research and ethnography tools.

These help us define the key market differentiators that will underpin an overall user experience and design intent, allowing us to match it with the most relevant enabling technologies, be they readily available or in need of breakthrough development.  

Beyond incremental

Our processes recognise the value of ‘starting right’. Stakeholder engagement ensures this pivotal support is in place and the innovation objective is clear.

We use a structured decision making process and our proprietary tools to move our clients beyond incremental to capture and nurture step-change ideas. 

Tech, tools & facilities


Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

News & insights


マーケットトレンド

新型コロナウイルスの論点 ~パンデミック後の革新的な世界への対応策を具体化

2020年 06月 2日

世界は危機に瀕しています。国、政府、企業、家族のある方、独身の方、また引きこもりの状態にある方でも、明日生きていることは誰にとっても最優先事項です。しかし、いつの世でも必要は発明の大いなる母です。

  • 機械学習&AI
  • デジタルサービス
  • ヒューマンファクター
  • イノベーションマネジメント
  • 戦略的アドバイス
マーケットトレンド

コロナの経験を踏まえて – 満足度の高いイベント体験とは

2020年 07月 8日

イベントやテーマパークを運営する業界は、新型コロナウイルスによってとりわけ大きな打撃を受けています。世界中の企業がイベントやテーマパークの来場者に安心して戻って来てもらえるよう懸命に努力している中、安心・安全かつ満足度の高いイベント体験を提供するためにはどの様な取り組みが必要でしょうか? 

  • 機械学習&AI
  • イノベーションマネジメント
  • ロボット工学
  • ユーザーエクスペリエンス
マーケットトレンド

ニューノーマルは、流通業の次世代サービスモデルとなるか?

2020年 05月 19日

感染症対策により、消費者はオンラインでのショッピングを余儀なくされました。消費財メーカーは、消費者とのデジタルによるコミュニケーションを重要視する未来が、パンデミックにより示唆されました。

  • 機械学習&AI
  • デジタルサービス
  • イノベーションマネジメント
  • 戦略的アドバイス
マーケットトレンド

オートメーションはコロナ禍でのサプライチェーンや労働環境問題の打開策に成り得るか?

2020年 05月 18日

新型コロナウイルス感染症によるグローバルサプライチェーンや労働環境の混乱の中、オートメーションはより注目を集めています。パンデミックの余波を最小限に抑えるために不可欠なオートメーションをいち早く実装するには、何が必要なのでしょうか?

  • デジタルサービス
  • ヒューマンファクター
  • イノベーションマネジメント
  • 戦略的アドバイス

We can help you achieve the impossible