Impact


Holistic approach

Our industrial designers work within multidisciplinary teams to develop products that balance user, technology and market needs.

In our increasingly complex world, products are often part of an ecosystem with multiple elements affecting the user experience.

Our teams innovate across physical, digital and service touchpoints, delivering holistic design solutions and harmonious user experiences that grow and strengthen our clients' businesses.

Key strengths



User-focused
We’re passionate about designing products that enrich and improve people’s lives. Our industrial designers act as advocates for the user throughout the development process, delivering simple, elegant and desirable solutions.
Insight-led
Our industrial designers work closely with human factors engineers and design researchers to observe and analyse stakeholders. Our immersive research uncovers profound insights that inform the design process.
Innovative
Our designers challenge convention and reshape the future to deliver paradigm-shifting products and services.

Experience


Design capability

Our world-class designers have won many international accolades, including recent RedDot, iF, Medical Design Excellence and IDEA awards.

Our diversified capabilities include research and strategy, product design and digital UX design, as well as packaging, information and graphic design.

This ensures that our projects have maximum impact across multiple touchpoints, fitting seamlessly into people’s lives.

Research & strategy

Our teams utilise a range of research and strategy tools to better understand people’s needs and behaviours, thereby uncovering opportunities to deliver clear competitive advantage.

All disciplines are encouraged to participate in research, helping to inform and inspire decisions throughout the project.

Idea development

Our rigorous approach to the creative process means we are able to balance the many complex trade-offs inherent in product design.

By effectively managing the various inputs and identifying and prioritising key opportunities, we achieve a product vision that meets client requirements as well as user needs.

User testing

We continuously test prototypes and simulations throughout the development process with representative users, allowing us to ‘fail fast’ and rapidly arrive at the best solution.

Using a range of 2D and 3D visualisation and prototyping techniques to quickly bring ideas to life, our designers create products that are intuitive, safe and effective.

Design support

Innovative ideas are only valuable if they can become real, and that means pursuing the product vision right through to the end.

Throughout the industrialisation and manufacturing phases of the project, we work closely with clients and external partners to identify and resolve issues.

This end-to-end support ensures that we deliver the optimum product and user experience.

Tech, tools & facilities


Co-creation & co-working space
 

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.

Build spaces
 

Build spaces

These workshops provide a space to collaborate and explore the physical form and functionality of a product and how it will be used. Equipped with hand tools, power tools, 3D printers, laser cutters and spray booths, these workshops allow for sketch model making of forms and simple mechanisms. Working in card, foam, wood or 3D printing, these models serve to inform the design process from the very early stages onwards.

Prototyping workshops
 

Prototyping workshops

Our electronic and mechanical prototyping workshops allow us to produce technically credible prototypes that bring ideas to life and offer a powerful demonstration of their value. All while maintaining extremely high standards of quality that conform to ISO 9001, ISO 13485 and ISO 14001 regulations. Using the latest CNC and milling machines, lathes, welding gear and wire harness and cable assembly tools, we are able to produce parts very quickly and assemble full-scale working prototypes for testing and consumer trials.

News & insights


Press release

Leap:小型カメラが血管内画像技術を破壊

27th March 2019

「Leap」が血管内手術を大きく変えます。使い捨ての高解像度超小型カメラが静脈と動脈内のデジタル視を初めて可能にしました。

Opinion

医療機器を魅力的に

19th December 2018

最近発売されたApple Watch Series 4は、従来の消費者向け製品企業がデバイスを開発し、患者向け医療機器市場に大々的に参入した最新事例です。患者向けデバイスには・・・

  • デジタルヘルス
  • エレクトロニクス& ASIC
  • ヒューマンファクター
  • インダストリアルデザイン
  • 機械工学
  • 製品の実現
  • ユーザーエクスペリエンス
Press release

ケンブリッジコンサルタンツとCATALOGが拡張性のあるDNAエンコードマシンの計画を発表

27th March 2019

データストレージには何都市分もの電力が消費されており、私たちのデータストレージニーズは近いうちに満たせなくなります。弊社はDNAデータストレージを使って、全データセンターの情報を手のひらサイズにする機械を製作しています。

Opinion

暑くても涼しい: デバイス開発物語

12th July 2018

寿命と同じく生活の質も向上させることに対する技術革新、技術投資は盛んです。これは生涯健康(Lifelong Health)として知られており、小さいと思えるアクションが今後数十年の我々の身体や幸福度に大きな影響を与える可能性があります。

  • インダストリアルデザイン
  • 機械工学
  • ユーザーエクスペリエンス

We can help you achieve the impossible