Impact


Holistic approach

Our industrial designers work within multidisciplinary teams to develop products that balance user, technology and market needs.

In our increasingly complex world, products are often part of an ecosystem with multiple elements affecting the user experience.

Our teams innovate across physical, digital and service touchpoints, delivering holistic design solutions and harmonious user experiences that grow and strengthen our clients' businesses.

Key strengths



User-focused
We’re passionate about designing products that enrich and improve people’s lives. Our industrial designers act as advocates for the user throughout the development process, delivering simple, elegant and desirable solutions.
Insight-led
Our industrial designers work closely with human factors engineers and design researchers to observe and analyse stakeholders. Our immersive research uncovers profound insights that inform the design process.
Innovative
Our designers challenge convention and reshape the future to deliver paradigm-shifting products and services.

Experience


Design capability

Our world-class designers have won many international accolades, including recent RedDot, iF, Medical Design Excellence and IDEA awards.

Our diversified capabilities include research and strategy, product design and digital UX design, as well as packaging, information and graphic design.

This ensures that our projects have maximum impact across multiple touchpoints, fitting seamlessly into people’s lives.

Research & strategy

Our teams utilise a range of research and strategy tools to better understand people’s needs and behaviours, thereby uncovering opportunities to deliver clear competitive advantage.

All disciplines are encouraged to participate in research, helping to inform and inspire decisions throughout the project.

Idea development

Our rigorous approach to the creative process means we are able to balance the many complex trade-offs inherent in product design.

By effectively managing the various inputs and identifying and prioritising key opportunities, we achieve a product vision that meets client requirements as well as user needs.

User testing

We continuously test prototypes and simulations throughout the development process with representative users, allowing us to ‘fail fast’ and rapidly arrive at the best solution.

Using a range of 2D and 3D visualisation and prototyping techniques to quickly bring ideas to life, our designers create products that are intuitive, safe and effective.

Design support

Innovative ideas are only valuable if they can become real, and that means pursuing the product vision right through to the end.

Throughout the industrialisation and manufacturing phases of the project, we work closely with clients and external partners to identify and resolve issues.

This end-to-end support ensures that we deliver the optimum product and user experience.

Tech, tools & facilities


Co-creation & co-working space
 

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.

Build spaces
 

Build spaces

These workshops provide a space to collaborate and explore the physical form and functionality of a product and how it will be used. Equipped with hand tools, power tools, 3D printers, laser cutters and spray booths, these workshops allow for sketch model making of forms and simple mechanisms. Working in card, foam, wood or 3D printing, these models serve to inform the design process from the very early stages onwards.

Prototyping workshops
 

プロトタイプ生産工場

プロトタイプ生産工場(電子基板・メカ)では、アイデアを実現し、製品価値を説得力をもって実証するプロトタイプを生産しています。試作品は、ISO 9001、ISO 13485、およびISO 14001規制に準拠した極めて高い品質基準を維持しています。最新のCNCおよびフライス盤、旋盤、溶接ギア、ワイヤーハーネス、ケーブルアセンブリツールを使用することにより素早くパーツを製造し、検証作業やユーザートライアル用向けに実物大で動作可能なプロトタイプを組み立てることができます。

Case studies


Axsis
Case study

コンセプト - 超小型手術支援ロボット“AXSIS”

Axsisは高度な知能を備えたロボット設計の可能性を実証しています。そのロボットは既存のシステムよりも大幅に小型化しながらも飛躍的に機能性が増しています。

News & insights


Whitepaper

“デバイスジェネリック” 吸入器:リバースエンジニアリングのその先へ

13th February 2020

主要な製薬会社の多くは、商品の一部または商品全部がジェネリック医薬品となっています。2016年、テバグループ、マイラン製薬、ノバルティスファーマのジェネリック医薬品部門はそれぞれ90億ドルを超える収益となり、業界トップ10社の合計収益は500億ドルにも上ると報告されています。

  • ヒューマンファクター
  • インダストリアルデザイン
  • 機械工学
  • 製品の実現
  • 戦略的アドバイス
Opinion

医療機器を魅力的に

19th December 2018

最近発売されたApple Watch Series 4は、従来の消費者向け製品企業がデバイスを開発し、患者向け医療機器市場に大々的に参入した最新事例です。患者向けデバイスには・・・

  • デジタルヘルス
  • エレクトロニクス& ASIC
  • ヒューマンファクター
  • インダストリアルデザイン
  • 機械工学
  • 製品の実現
  • ユーザーエクスペリエンス
Press release

Leap:小型カメラが血管内画像技術を破壊

27th March 2019

「Leap」が血管内手術を大きく変えます。使い捨ての高解像度超小型カメラが静脈と動脈内のデジタル視を初めて可能にしました。

Press release

ケンブリッジコンサルタンツとCATALOGが拡張性のあるDNAエンコードマシンの計画を発表

27th March 2019

データストレージには何都市分もの電力が消費されており、私たちのデータストレージニーズは近いうちに満たせなくなります。弊社はDNAデータストレージを使って、全データセンターの情報を手のひらサイズにする機械を製作しています。

We can help you achieve the impossible