Direction setting


Improving our clients’ business performance by foreseeing change and taking advantage of technology

Understanding the future

Markets and technologies evolve rapidly and unpredictably. We help our clients identify opportunities to ‘build, borrow or buy’ new technologies in anticipation of future customer needs and market requirements, by creating visions of what the future might hold.

Technology strategy

Very few companies can afford to develop all relevant technologies, so tough choices need to be made. Our experienced consultants work at board level to identify the golden opportunities and find a route forward by developing an innovation portfolio or technology roadmap.

By helping our clients understand complex technical situations, we ensure their technologies deliver commercial success in rapidly evolving markets.

Opportunity identification

Business plans often fail to capture the versatility needed to manage uncertainty. Our approach enables rapid, practical decision-making by covering not only the ‘what?’ but the ‘why?’, ‘how?’, ‘when?’, ‘where?’ and ‘for whom?’.

We draw on internal and external expertise to understand markets, opportunity spaces and the competitive intensity in those spaces, complementing our clients’ in-house capabilities.

Business transformation

Business transformation is typically driven by a combination of internal, industry-related and external factors, often rooted in technology. And whilst technology-based disruption is nothing new, the speed at which new offerings have built scale has been unprecedented.

We work with our clients to ensure not only that the technology is understood but that the business model, market offerings and operations are all set up for success.

Commercial validation

Strategic technology investment decisions can be challenging, particularly when exploring unfamiliar territory. We evaluate strategies, opportunities and risks, quantify the commercial benefits and quickly iterate to assess the business case for investment.

We take a pragmatic approach to due diligence, built upon a deep understanding of market drivers and the technology landscape, developing clear action plans that cover licensing, development or acquisition.

Experience


Actionable advice

Our consultants are engineers and scientists with deep technical insight and a passion for making innovation happen. We deliver solutions, plans and approaches that are grounded in reality and appropriate to regulatory and market drivers.

Through workshops, business and market analysis, modelling and process optimisation, we provide achievable strategic advice for the entire project lifecycle or as targeted support. Most importantly, we inspire success.

Seamless integration

Having long ago recognised the importance of partnering with clients throughout their entire innovation journey, the expertise we employ as technology strategy consultants has been in existence at Cambridge Consultants for decades.

Our consulting experts are distributed throughout our organisation. This ensures that our clients’ ambition and commercial strategy are seamlessly integrated into all areas, while maximising speed to market, innovation and the likelihood of success.

Tech, tools & facilities


Co-creation & co-working space
 

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.

Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

News & insights


Whitepaper

“デバイスジェネリック” 吸入器:リバースエンジニアリングのその先へ

13th February 2020

主要な製薬会社の多くは、商品の一部または商品全部がジェネリック医薬品となっています。2016年、テバグループ、マイラン製薬、ノバルティスファーマのジェネリック医薬品部門はそれぞれ90億ドルを超える収益となり、業界トップ10社の合計収益は500億ドルにも上ると報告されています。

  • ヒューマンファクター
  • インダストリアルデザイン
  • 機械工学
  • 製品の実現
  • 戦略的アドバイス
Opinion

サービスイノベーション:機は熟した

3rd February 2020

We have reached a defining moment in the pursuit of economic value. The commercial imperative that transitioned from the exchange of goods to the revolution of services is now settling on the goal of delivering ...

  • 機械学習&AI
  • コネクティビティ&IoT
  • デジタルサービス
  • サービスデザイン
  • 戦略的アドバイス
  • ユーザーエクスペリエンス
Opinion

一社が全てを統制?

12th February 2019

消費者向けテック市場は急速に変化しています。Alexaは特に米国や英国で好調です。これはAmazonにとって何を意味するのでしょう。そしてこの先どうなって行くのでしょうか。

  • 機械学習&AI
  • 戦略的アドバイス
Opinion

Society 5.0のビジョニング

21st September 2018

多くの大手日本企業と緊密に仕事をする中でいつも感心させられるのが、長期的な物の見方と強い社会的責任感です。Society 5.0の確立において日本が主導的な役割を担っていることが、このことを最もよく説明しています。

  • イノベーションマネジメント
  • 戦略的アドバイス

We can help you achieve the impossible