The future of personalization


Everyone’s talking personalization. But what exactly is it and what future will it create for you?

Many see data as the key to creating and enhancing personalized customer experiences. For us, successfully combining adaptive physical hardware will be the real game changer.
 
We help design, develop and produce innovative physical and digital technologies that pave the way to evolutionary products and business models. Our vision involves moving from supply chain mass customization to personalized hardware. We see a clear road to business transformation, value and increased customer acquisition and loyalty.

What does personalization mean for your brand?


Understanding the opportunity


There's no one-size-fits-all approach to seizing the opportunity of the personalization trend. You need to do what's right for your business, your customers and your industry.

Technology is instrumental here. Not only is it the enabler for your brand ambitions, but it allows you to get closer than ever to understanding your customers’ individual needs and desires. But to make the personalized offering viable, the whole supply chain needs to be adapted – not just the consumer touch points.

In these companion blogs, we discuss how personalization can benefit businesses and reveal the right approaches for start-ups and multinationals alike. 

An innovator’s guide to personalization

Until recently beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and personal care industry.

Fuelled by the ever-present connectivity in our daily lives, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront.

Mass market consumer products are dead – what’s next?

The drive towards personalization has been around for a while. But to date it has mainly been about curating products at manufacture or allowing a personalized product selection process.

Join us as we delve into the opportunities and challenges of personalization and explore how to understand the consumer, when this makes sense for your business, and how to get started – whether you are a multinational or start-up.

We can help you achieve the seemingly impossible

The 'last foot': five technologies set to drive the future of personalization

Genuine hyper-personalization will be enabled by customization in the ‘last foot’ – where the product adapts itself as you unpack it and before you use it. A digital service will orchestrate that real time adaptation.

Here we talk through the last foot and the 5 technologies which will underpin this future: AI and privacy, connectivity, miniaturized electromechanics, biological sensors and cross reality.

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News & Insights


マーケットトレンド

Hardware as a platform: the next great adventure in consumer personalisation

2020年 11月 16日

Consumers are about to leap into an exhilarating new territory of next-level customisation and personalisation.

  • AI・アナリティクス
  • コネクティビティ・IoT
  • デジタルサービスの 革新
  • 製品の実現
  • センシング
マーケットトレンド

Is your digital twin about to become your closest friend?

2020年 06月 19日

Digital twins are everywhere, whether you realize it or not. They’ve been around for a long time in the industrial arena where digital representations of a plane or car in aerospace and automotive help engineers model and test systems without having to build a real prototype.

  • AI・アナリティクス
  • コネクティビティ・IoT
  • デジタルサービスの 革新
  • イノベーション マネジメント
  • 戦略的 アドバイス
  • ユーザー エクスペリエンス (UX)
ホワイトペーパー

Chiplets: the path to IoT diversity

2019年 10月 3日

In this whitepaper, we explore why chiplets offer a path towards increased IoT diversity, bringing benefits to original equipment manufacturers (OEMs) and semiconductor companies alike.

  • AI・アナリティクス
  • コネクティビティ・IoT
  • 電子機器・ASIC
  • 製品の実現
マーケットトレンド

Delivering personalisation in consumer skincare needs radical innovation

2020年 09月 25日

We’re only just smoothing the surface of consumer skincare product personalisation. The current trend for products to be curated, customised or even bespoke to some degree, is simply the start. 

 

  • AI・アナリティクス
  • 工業デザイン
  • 製品の実現
  • センシング

Emotion AI and the future of personalization

Here Duncan Smith and Rana el Kaliouby discuss AI and Emotion and how it can impact products and services of the future.

Being able to sense emotion will be transformative for brands and could enable a deeper level of personalization.

Case Studies


ケーススタディ

Vinfusion wine blending system

2017年 12月 25日

Vinfusion is a personalised wine blending system that allows the user to design their perfect wine. Vinfusion also makes wine recommendations based on the user’s tastes while collecting valuable market intelligence for the vendor. 

  • ディスペンス
  • 電子機器・ASIC
  • 流体・熱力学
  • 工業デザイン
  • 機械工学
  • 物理学
  • ユーザー エクスペリエンス (UX)
ケーススタディ

Skintuition

2020年 03月 30日

Enabling personalized skincare for a mass audience

  • ユーザー エクスペリエンス (UX)
動画ブログ

Creating hyper-personalized experiences

2020年 03月 5日

Technology can be used as an enabler to bring personalization to a mass scale. An integrated approach throughout development, considering both the user journey and technical requirements, will deliver a successful product.

  • AI・アナリティクス
  • コネクティビティ・IoT
  • デジタルヘルス
  • デジタルサービスの 革新
  • 流体・熱力学
  • 工業デザイン
ケーススタディ

日立製作所のビジョン・デザイン

2020年 08月 3日

「Inspire the Next」という グローバルビジョンを掲げる日立製作所製作所は、社会の課題に応えるイノベーションの提供を目指しています。ケンブリッジコンサルタンツは、日立製作所が手がける、人々の生活様式を一新する将来のコネクテッド家電と、人間共生ロボットの利用シナリの姿を描き出す、ビジョン・デザインに研究参画しました。

  • デジタルサービスの 革新
  • イノベーション マネジメント
  • ユーザー エクスペリエンス (UX)