The movement is irresistible. Companies traditionally focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, before it’s too late and competitors steal a march. If you are part of a consumer business intent on transforming digitally and growing in entirely new ways, this eBook is essential reading. 

I’ve drawn on more than 20 years of experience in brand and global business management to share what I call the ‘Product+ playbook’ – a wide-ranging guide to help you reach beyond the physical to grasp the added value of innovative digital services. From getting started to making it work in the real world at scale, this guide is intended to provide insight and inspiration in equal measure.

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Author
ジェニファー ゴメズ
デジタルトランスフォーメーション / コンシューマー部

消費財メーカーに、デジタル技術を用いて革新的な成長を促す支援を行う。20年以上のブランドおよびグローバルビジネスマネジメントの経験があり、特に画期的なイノベーションと新たなプラットフォームの立ち上げに尽力。お客様に有益なアイデアを市場での成功へと転換することに注力している。