Industrial design

Our industrial designers work within multidisciplinary teams to develop products that balance user, technology and market needs.

In our increasingly complex world, products are often part of an ecosystem with multiple elements affecting the user experience.

Our teams innovate across physical, digital and service touchpoints, delivering holistic design solutions and harmonious user experiences that grow and strengthen our clients' businesses.

Our world-class designers have won many international accolades, including recent RedDot, iF, Medical Design Excellence and IDEA awards.

Our diversified capabilities include research and strategy, product design and digital UX design, as well as packaging, information and graphic design.

This ensures that our projects have maximum impact across multiple touchpoints, fitting seamlessly into people’s lives.

Our teams utilise a range of research and strategy tools to better understand people’s needs and behaviours, thereby uncovering opportunities to deliver clear competitive advantage.

All disciplines are encouraged to participate in research, helping to inform and inspire decisions throughout the project.

Our rigorous approach to the creative process means we are able to balance the many complex trade-offs inherent in product design.

By effectively managing the various inputs and identifying and prioritising key opportunities, we achieve a product vision that meets client requirements as well as user needs.

We continuously test prototypes and simulations throughout the development process with representative users, allowing us to ‘fail fast’ and rapidly arrive at the best solution.

Using a range of 2D and 3D visualisation and prototyping techniques to quickly bring ideas to life, our designers create products that are intuitive, safe and effective.

Innovative ideas are only valuable if they can become real, and that means pursuing the product vision right through to the end.

Throughout the industrialisation and manufacturing phases of the project, we work closely with clients and external partners to identify and resolve issues.

This end-to-end support ensures that we deliver the optimum product and user experience.