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A new public art exhibition invites visitors to explore society’s relationship with emerging technologies, including artificial intelligence (AI), data culture, and augmented reality, in a series of six interactive artworks. The initiative is an opportunity to create art from the technologies that promise to change our world, unlocking new artistic possibilities and touching on issues of privacy, control and themes raised by the UN’s Sustainable Development Goals. The exhibition celebrates the intersection of technology and art, in a rare and thought-provoking manner.
Cambridge Consultants has worked closely with Collusion along the year-long research and development phase of all the commissioned artworks, providing technical leadership and content to the programme. This has involved working alongside Arm, the programme's other technology and innovation partner.
Collusion 2019 takes place at Cambridge Leisure, outside Cambridge Junction in Cambridge, UK. from April 12th to April 22nd. The show is open daily from 11am to 7pm, and on Sundays from 11am to 5pm. The perception-shifting experiences are housed in specially designed pavilions, including a party set in a 2030 home hosted by a virtual assistant, a multi-narrative animated film driven by music and AI, an AI-assisted virtual avatar generator, a memorial to the 21st century that broadcasts hidden messages excavated from the blockchain, and more.
Cambridge is a global centre for academic life, and a place where technologies that the whole world uses are conceived. This dynamism is normally expressed in commercial and academic breakthroughs, but also in art, and Cambridge Consultants is proud to engage in initiatives that connect technology innovators with the vibrant art scene. Diverse teams from across Cambridge Consultants have engaged with Collusion 2019 over more than twelve months, collaborating with artists, sharing technical possibilities, helping explore the issues at hand and informing the creative process.
The Cambridge Consultants ‘Digital Greenhouse’ team, which explores the art of the possible in AI and machine learning, worked with stop-motion film producer Jo Lawrence to create an animated film, named Datacosm. The film tells the story of the movement of data from A to B, revealing the process of performing and making. Across the screen we see a ticker-tape of blocks of code, showing that this work is in fact the product of real-time AI. As a live pianist plays the piano in front of a movie screen, an AI system based on Cambridge Consultants’ The Aficionado identifies the genre of each piece as it’s played – baroque, classical, ragtime, or jazz – selecting corresponding film footage from a pool of animated sequences to be played in layered composites. In this world, data engineers are shown as puppeteers, controlling the digital space from beneath the stage.
Separately, a team drawn from Cambridge Consultants’ user experience group worked with actors from theatre company Crowded Room on their project 2030. The team augmented the project’s own research by running a user experience workshop to explore the role of technology in the home in the year 2030. The resulting work locates visitors in the near future, imagining that AI systems are fully integrated into the everyday to the point of being trivial. Two actors invite the audience, who are the guests at a party, to nominate one of them to play the AI, and the other, the party’s host. While the audience is entertained, it must confront the potential of the host’s mother being looked after by a virtual assistant, along with some awkward moments as the host tries to impress.
“Over recent years we’ve seen the emergence of highly sophisticated ‘deep’ technologies that hold world-changing potential and significant social impact,” says Richard Traherne, project sponsor and Cambridge Consultants’ Chief Commercial Officer. “We’ve provided technology experts and passionate minds, drawn from across our business, to collaborate with Collusion to help explore these implications and prompt artistic reflection and debate. We’ve found the project fascinating: an unusual combination of technical and artistic perspectives examining the potential of technology, resulting in thought-provoking art that’s accessible to a broad audience.”
The Collusion 2019 showcase is funded by Arts Council England, Cambridgeshire & Peterborough Combined Authority, Cambridge Consultants, Arm, and Anglia Ruskin University with support from venue partners Cambridge Leisure and Cambridge Junction.
To learn more about Collusion 2019, visit: http://www.collusion.org.uk
Notes to editors
캠브리지 컨설턴트(Cambridge Consultants)는 혁신적인 제품을 개발하고, 지적 재산권을 창출 및 라이선스하며, 전 세계 고객을 대상으로 기술 중심 문제를 해결하는 비즈니스 컨설팅 서비스를 제공합니다. 캠브리지 컨설턴트는 60년 이상 기업고객이 신기술을 도입하여 업계 최초로 제품을 출시하거나, 새로운 시장에 진출하거나, 기존 시장을 확장하거나, 사업기회를 상업적 성공으로 전환하도록 지원해 왔다. 엔지니어, 과학자, 수학자 및 디자이너를 포함한 900명 이상의 인원이 캠브리지(영국), 보스턴(미국), 도쿄(동경), 싱가포르(싱가포르)의 연구소에서 의료 기술, 산업 및 소비자 제품, 디지털 보건, 에너지 및 무선 통신 등 다양한 업종에 걸친 솔루션을 제공합니다.더 많은 정보를 원하시면, www.cambridgeconsultants.com를 방문하세요.
케임브리지 컨설턴트(Cambridge Consultants)는 캡제미니 그룹의 혁신 컨설팅 브랜드인 캡제미니 인벤트 (Capgemini Invent)의 소속입니다. 캡제미니 인벤트는 CxO가 조직의 미래를 계획하고 구축할 수 있도록 지원합니다. 30개 이상의 오피스와 25개 이상의 창의적인 연구소를 보유하고 있습니다. 캡제미니 인벤트의 7,000 여개의 팀들은 창의적인 설계, 깊은 산업 전문 지식과 통찰력을 바탕으로 미래의 새로운 디지털 솔루션 및 비즈니스 모델을 개발합니다.
캡제미니 인벤트는 그룹의 핵심적인 부문으로, 기술력을 바탕으로 고객사의 비즈니스를 혁신하고 관리하는 데 있어 기업과 협력하는 글로벌 리더입니다. 캡제미니 그룹은한 포용적이고 지속 가능한 미래를 위하기술을 통해 인간의 에너지를 촉발하려는 목적에 따라 매일 발전됩니다. 거의 50 개국에서 270,000 명의 팀원으로 구성된 책임감 있고 다양한 조직입니다. 우수한 50 년 전통과 깊은 산업 전문성을 갖춘 캡제미니는 빠르게 진화하고 혁신적인 클라우드, 데이터, AI, 커넥티비티 소프트웨어, 디지털 엔지니어링 및 플랫폼에 힘입어 전략 및 설계에서 운영에 이르기까지 비즈니스의 전체 폭을 해결할 수 있도록 고객사로부터 신뢰를 받고 있습니다. 캡제미니 그룹은 2020 년 글로벌 매출이 160 억 유로라고 보고했습니다.
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Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 800 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications. For more information, visit: www.cambridgeconsultants.com
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