Until recently, beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and personal care industry.
Fuelled by the ever-present connectivity in our daily lives, from social networks to digital devices, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront. The result? Personalized beauty has become one of the mega trends reshaping business as we know it, forcing many to question what it means for their companies and products in this digital era.
Follow this link to read An innovator's guide to personalization.