The future of personalization


Everyone’s talking personalization. But what exactly is it and what future will it create for you?

Many see data as the key to creating and enhancing personalized customer experiences. For us, successfully combining adaptive physical hardware will be the real game changer.
 
We help design, develop and produce innovative physical and digital technologies that pave the way to evolutionary products and business models. Our vision involves moving from supply chain mass customization to personalized hardware. We see a clear road to business transformation, value and increased customer acquisition and loyalty.

Mass market consumer products are dead – what’s next?

The drive towards personalization has been around for a while. But to date it has mainly been about curating products at manufacture or allowing a personalized product selection process.

Join us as we delve into the opportunities and challenges of personalization and explore how to understand the consumer, when this makes sense for your business, and how to get started – whether you are a multinational or start-up.

The 'last foot': five technologies set to drive the future of personalization

Genuine hyper-personalization will be enabled by customization in the ‘last foot’ – where the product adapts itself as you unpack it and before you use it. A digital service will orchestrate that real time adaptation.

Here we talk through the last foot and the 5 technologies which will underpin this future: AI and privacy, connectivity, miniaturized electromechanics, biological sensors and cross reality.

An innovator’s guide to personalization

Until recently beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and personal care industry.

Fuelled by the ever-present connectivity in our daily lives, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront.

We can help you achieve the seemingly impossible

Is your digital twin about to become your closest friend?

Digital twins are everywhere, whether you realize it or not. They’ve been around for a long time in the industrial arena where digital representations of a plane or car in aerospace and automotive help engineers model and test systems without having to build a real prototype.

Imagine a digital simulation that looked, thought, felt and acted just like you. We’re already starting to see companies build their own digital representations of you in health and fitness, shopping, and anytime you fill out a profile. 

But are you in control of your twin, and can we envision a future that harnesses this potential more fully and seamlessly?

Will silicon chiplets bring a new wave of IoT connectivity and personalization to consumers?

Due to such a high demand in the market, personalization is being brought to the forefront of product and service innovation for many consumer brands. Modular silicon becoming viable for even more use cases will only speed the trend for brands as this enables the transition from selling products to selling holistic experiences that connect to the consumer.

Digital twin, digital skin: is it time to take personalization to the next level?

The skincare industry has always relied on being personal. There’s nothing more personal than your skin. Using a combination of digital twinning techniques evolved in other sectors and the use of ultra-personal data, the skincare industry can get closer to its customers than ever before.

8 trends impacting the beauty industry

It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry.

Emotion AI and the future of personalization

Here Duncan Smith and Rana el Kaliouby discuss AI and Emotion and how it can impact products and services of the future.

Being able to sense emotion will be transformative for brands and could enable a deeper level of personalization.

How can technology be used to create a personalized service?


Smart ways we have considered the use of technology for consumer personalization

Personalized wine blending technology

For many people, choosing the right wine can be a daunting experience. We set ourselves the challenge of creating a product that would demystify this complex subject and make exploring different wines fun and educational for the consumer.

Vinfusion is a personalized wine blending system that allows the user to design their perfect wine and then enjoy it instantly. Through the intelligent use of data, Vinfusion is also able to make wine recommendations based on the user’s tastes while collecting valuable market intelligence for the vendor.      

Enabling a new generation of skincare products

Skintuition can gather images of your skin and alert you to changes in its condition through your phone. This can give the user detailed requirements for optimising their skin care, enabling them to purchase a personalized product which is fit for their needs. 

The Skintuition platform technology uses off-the-shelf camera technology and integrated algorithms. It looks at your skin in up to 12 different colors simultaneously, including UV and infra-red – and all using the kind of low-cost camera you find in a smartphone, aided by a ring of LEDs.

Hitachi Vision Design

To ‘Inspire the Next’ we worked closely with Hitachi to anticipate a future world where connected home appliances and human symbiotic robots could transform society for the better.

Brands face a huge task to differentiate and compete, let alone justify premium pricing. Our opportunity was to fashion the building blocks that would allow Hitachi to shape an inspiring competitive positioning.

Driven by Kizashi (future signs) we were able to rapidly develop Red Dot Design Award winning concepts which could help drive new and inspiring product solutions which ‘go beyond smart’.

Creating hyper-personalized experiences

Technology can be used as an enabler to bring personalization to a mass scale. Here we present an example user journey with sensing and dispensed-based concepts which can enable this.  

We can help you achieve the seemingly impossible