The future of personalization


Everyone’s talking personalization. But what exactly is it and what future will it create for you?

Many see data as the key to creating and enhancing personalized customer experiences. For us, successfully combining adaptive physical hardware will be the real game changer.
 
We help design, develop and produce innovative physical and digital technologies that pave the way to evolutionary products and business models. Our vision involves moving from supply chain mass customization to personalized hardware. We see a clear road to business transformation, value and increased customer acquisition and loyalty.

The 'last foot': five technologies set to drive the future of personalization

Genuine hyper-personalization will be enabled by customization in the ‘last foot’ – where the product adapts itself as you unpack it and before you use it. A digital service will orchestrate that real time adaptation.

Here we talk through the last foot and the 5 technologies which will underpin this future: AI and privacy, connectivity, miniaturized electromechanics, biological sensors and cross reality.

An innovator’s guide to personalization

Until recently beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and personal care industry.

Fuelled by the ever-present connectivity in our daily lives, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront.

We can help you achieve the seemingly impossible

Is your digital twin about to become your closest friend?

Digital twins are everywhere, whether you realize it or not. They’ve been around for a long time in the industrial arena where digital representations of a plane or car in aerospace and automotive help engineers model and test systems without having to build a real prototype.

Imagine a digital simulation that looked, thought, felt and acted just like you. We’re already starting to see companies build their own digital representations of you in health and fitness, shopping, and anytime you fill out a profile. 

But are you in control of your twin, and can we envision a future that harnesses this potential more fully and seamlessly?

Will silicon chiplets bring a new wave of IoT connectivity and personalization to consumers?

Due to such a high demand in the market, personalization is being brought to the forefront of product and service innovation for many consumer brands. Modular silicon becoming viable for even more use cases will only speed the trend for brands as this enables the transition from selling products to selling holistic experiences that connect to the consumer.

Digital twin, digital skin: is it time to take personalization to the next level?

The skincare industry has always relied on being personal. There’s nothing more personal than your skin. Using a combination of digital twinning techniques evolved in other sectors and the use of ultra-personal data, the skincare industry can get closer to its customers than ever before.

8 trends impacting the beauty industry

It is becoming ever more challenging for brands to gain and retain loyalty in a competitive market. From the methods they use to communicate with their customers to the products they are offering, here we go into detail on 8 of the current key trends which are impacting the beauty industry.

Your 2030 self: every experience personalized

By 2030, you'll have precise, on-demand, solution-oriented products tailored to you. Tomorrow's consumers, growing up with unlimited information, will expect experiences that are effortlessly personalized, that allow them to live a life that is as unique as they are.
 
We were delighted to be selected for a panel at SXSW 2020 with influential leaders from L'Oreal, Bose and Drinkworks and it is a great shame that SXSW has been cancelled. We are looking for other opportunities where we can share these insights, so watch this space ...

How can technology be used to create a personalized service?


Smart ways we have considered the use of technology for consumer personalization

Personalized wine blending technology

For many people, choosing the right wine can be a daunting experience. We set ourselves the challenge of creating a product that would demystify this complex subject and make exploring different wines fun and educational for the consumer.

Vinfusion is a personalized wine blending system that allows the user to design their perfect wine and then enjoy it instantly. Through the intelligent use of data, Vinfusion is also able to make wine recommendations based on the user’s tastes while collecting valuable market intelligence for the vendor.      

Enabling a new generation of skincare products

Skintuition can gather images of your skin and alert you to changes in its condition through your phone. This can give the user detailed requirements for optimising their skin care, enabling them to purchase a personalized product which is fit for their needs. 

The Skintuition platform technology uses off-the-shelf camera technology and integrated algorithms. It looks at your skin in up to 12 different colors simultaneously, including UV and infra-red – and all using the kind of low-cost camera you find in a smartphone, aided by a ring of LEDs.

Creating hyper-personalized experiences

Technology can be used as an enabler to bring personalization to a mass scale. Here we present an example user journey with sensing and dispensed-based concepts which can enable this.  

We can help you achieve the seemingly impossible