Cambridge Consultants innovation set to banish queues and personalise shopping
Shopping trolleys fitted with low-cost sensors and Bluetooth Smart technology could revolutionise the retail experience – pinpointing the location of trolleys within stores and alerting shoppers to promotions as they browse the aisles.
The technology, pioneered by product design and development firm Cambridge Consultants, tells retailers a shopper’s location – in real time and without expensive infrastructure – to within one metre. This compares with a typical accuracy of 3-5 metres for existing solutions of this kind.
The latest innovation is a small device that fits on the wheel of each trolley – and doesn’t need batteries as it is powered via energy harvesting from the rotation of the wheel. Costs are kept to a minimum by using commercially available low-cost sensors and connectivity that allows the data to be managed on a hosted server.
The technology could spell the end of queues as it can be used to alert staff when customers are nearing checkouts, allowing them to automatically allocate assistants when they are needed most. And it could drastically cut the multi-million-pound annual cost of lost shopping trolleys as businesses could set alerts when they were being removed from their premises.
Around 40% of shopping spend is based on impulse buying, according to research by global management consulting firm A.T. Kearney. Influencing this impulse buying is a big part of supermarket strategies. Current methods rely on customers’ mobile phone apps, which have poor uptake as well as privacy concerns.
The ‘smart’ trolley, on the other hand, could interact directly with the customer during a shopping trip to pass on discount vouchers based on where they are in the supermarket. It could also map out the most efficient route through a store, based on each customer’s shopping list. And all without compromising privacy as there is no need for a mobile phone connection to capture the location data.
As well as enabling stores to target customers with relevant offers as they shop, data from smart trolleys could also be used by retailers to understand better what their customers decide not to buy – it could help highlight areas where customers stopped to browse but did not purchase anything.
Dipak Raval, a commercial director at Cambridge Consultants, said: “Customers are increasingly frustrated by queueing times in stores – and often reluctant to download apps in order to get the best out of their shopping experience. Our low-cost technology is easily combined with existing retail equipment to improve efficiency for both the retailer and the customer.
“This is the latest example of our work in the fields of connected devices, data analytics and integrated systems across a range of sectors and with clients around the world. Connected product development has a crucial role to play in securing – and maintaining – competitive advantage in the fast-moving retail industry.”
Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 850 staff, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications. For more information, visit: www.cambridgeconsultants.com
Cambridge Consultants is part of Altran. Altran is the undisputed world leader in engineering and R&D services. The Group offers its customers a unique value proposition to meet their transformation and innovation challenges. Altran supports its customers, from concept to industrialization, to develop the products and services of tomorrow. Altran has been working for more than 35 years with major players in many sectors: Automotive, Aeronautics, Space, Defense & Naval, Rail, Infrastructure & Transport, Industry & Consumer Products, Life Sciences, Communications, Semiconductor & Electronics, Software & Internet, Finance & Public Sector. In 2019, Capgemini, and Altran announced a merger project in the context of a friendly tender offer to create a global leader in “Intelligent Industry”. Altran generated €3.2 billion in revenue in 2019, with more than 50,000 employees in more than 30 countries. www.altran.com