Cambridge Consultants innovation set to banish queues and personalise shopping
Shopping trolleys fitted with low-cost sensors and Bluetooth Smart technology could revolutionise the retail experience – pinpointing the location of trolleys within stores and alerting shoppers to promotions as they browse the aisles.
The technology, pioneered by product design and development firm Cambridge Consultants, tells retailers a shopper’s location – in real time and without expensive infrastructure – to within one metre. This compares with a typical accuracy of 3-5 metres for existing solutions of this kind.
The latest innovation is a small device that fits on the wheel of each trolley – and doesn’t need batteries as it is powered via energy harvesting from the rotation of the wheel. Costs are kept to a minimum by using commercially available low-cost sensors and connectivity that allows the data to be managed on a hosted server.
The technology could spell the end of queues as it can be used to alert staff when customers are nearing checkouts, allowing them to automatically allocate assistants when they are needed most. And it could drastically cut the multi-million-pound annual cost of lost shopping trolleys as businesses could set alerts when they were being removed from their premises.
Around 40% of shopping spend is based on impulse buying, according to research by global management consulting firm A.T. Kearney. Influencing this impulse buying is a big part of supermarket strategies. Current methods rely on customers’ mobile phone apps, which have poor uptake as well as privacy concerns.
The ‘smart’ trolley, on the other hand, could interact directly with the customer during a shopping trip to pass on discount vouchers based on where they are in the supermarket. It could also map out the most efficient route through a store, based on each customer’s shopping list. And all without compromising privacy as there is no need for a mobile phone connection to capture the location data.
As well as enabling stores to target customers with relevant offers as they shop, data from smart trolleys could also be used by retailers to understand better what their customers decide not to buy – it could help highlight areas where customers stopped to browse but did not purchase anything.
Dipak Raval, a commercial director at Cambridge Consultants, said: “Customers are increasingly frustrated by queueing times in stores – and often reluctant to download apps in order to get the best out of their shopping experience. Our low-cost technology is easily combined with existing retail equipment to improve efficiency for both the retailer and the customer.
“This is the latest example of our work in the fields of connected devices, data analytics and integrated systems across a range of sectors and with clients around the world. Connected product development has a crucial role to play in securing – and maintaining – competitive advantage in the fast-moving retail industry.”
Notes to editors
About Cambridge Consultants
Cambridge Consultants develops breakthrough products, services and intellectual property, and provides business consultancy in technology-critical issues for clients worldwide. For more than 60 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies. With a team of more than 800 team members, including engineers, scientists, mathematicians and designers, in offices in Cambridge (UK), Boston (USA), Tokyo (Japan) and Singapore, Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, digital health, energy and wireless communications.
Visit us: www.cambridgeconsultants.com
About Capgemini Invent
As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in nearly 40 studios and more than 60 offices around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.
Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 325,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion.
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