Today, the world of consumer goods is built around a single paradigm – build end user added value by producing, packing, shipping, and trading. With the advent of more consumer-centric data practices, industries are asking themselves the key question – how can this support product differentiation and create the next industry paradigm shift?
In this webinar, Cambridge Consultants partners with Consumer Goods Technology and CPG experts with experience from Unilever, Henkel and Reckitt to explore what ‘making the most of digital’ really means, including:
- The secrets of when you should go digital (and when you shouldn’t)
- The real-world challenges and opportunities of creating a global physical/digital platform
- Exploring the difference across various CPG categories
Panelists
- Ruth Thomson, SVP, Global Consumer Business, Cambridge Consultants
- Darren Adams, Global Director, Digital Propositions, Unilever
- Jonathan Reeves, Corporate VP, New Business & Venturing, Laundry & Homecare, Henkel
- Aditya Sehgal, Experienced Business Leader, Previous President of Reckitt
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