Technology can be used as an enabler to bring personalization to a mass scale.
An integrated approach throughout development, considering both the user journey and technical requirements, will deliver a successful product.
Here we present an example user journey through an ecosystem of sensing and dispense-based solutions and to help bring this alive we have created concepts that address the consumer requirements and technical feasibility.
The movement is irresistible. Companies traditionally focused on physical products, from beauty to laundry, are embracing the opportunities of digital. The time to make things happen is now, before it’s too late and competitors steal a march. If you are part of a consumer business intent on transforming digitally and growing in entirely new ways, this eBook is essential reading.
What are the best examples around personalization? Which brands are defining best practice and how do we continue to overcome the challenges that beset multinationals and start-ups alike?
Consumers are about to leap into an exhilarating new territory of next-level customisation and personalisation.
If you’ve read my more recent blogs, you’ll know I’m a fervent advocate of personalization in products and services. I strongly believe that this will not only give the consumer what they want, but also create new revenue opportunities for brands, and increase customer acquisition and loyalty.