The future of personalization


Everyone’s talking personalization. But what exactly is it and what future will it create for you?

Many see data as the key to creating and enhancing personalized customer experiences. For us, successfully combining adaptive physical hardware will be the real game changer.
 
We help design, develop and produce innovative physical and digital technologies that pave the way to evolutionary products and business models. Our vision involves moving from supply chain mass customization to personalized hardware. We see a clear road to business transformation, value and increased customer acquisition and loyalty.

Mass market consumer products are dead – what’s next?

The drive towards personalization has been around for a while. But to date it has mainly been about curating products at manufacture or allowing a personalized product selection process.

Join us as we delve into the opportunities and challenges of personalization and explore how to understand the consumer, when this makes sense for your business, and how to get started – whether you are a multinational or start-up.

What does personalization mean for your brand?


Understanding the opportunity


There's no one-size-fits-all approach to seizing the opportunity of the personalization trend. You need to do what's right for your business, your customers and your industry.

Technology is instrumental here. Not only is it the enabler for your brand ambitions, but it allows you to get closer than ever to understanding your customers’ individual needs and desires. But to make the personalized offering viable, the whole supply chain needs to be adapted – not just the consumer touch points.

In these companion blogs, we discuss how personalization can benefit businesses and reveal the right approaches for start-ups and multinationals alike. 

An innovator’s guide to personalization

Until recently beauty and tech weren’t considered complementary. But now, technology is rapidly changing the relationship between consumers and brands and is driving a massive digital transformation in the beauty and personal care industry.

Fuelled by the ever-present connectivity in our daily lives, modern brands are now connecting directly with consumers and building mutually beneficial relationships and experiences together that are bringing personalization to the forefront.

We can help you achieve the seemingly impossible

The 'last foot': five technologies set to drive the future of personalization

Genuine hyper-personalization will be enabled by customization in the ‘last foot’ – where the product adapts itself as you unpack it and before you use it. A digital service will orchestrate that real time adaptation.

Here we talk through the last foot and the 5 technologies which will underpin this future: AI and privacy, connectivity, miniaturized electromechanics, biological sensors and cross reality.

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News & Insights


Opinion

Hardware as a platform: the next great adventure in consumer personalisation

16th Nov 2020

Consumers are about to leap into an exhilarating new territory of next-level customisation and personalisation.

  • AI & Analytics
  • Connectivity & IoT
  • Digital service innovation
  • Product realisation
  • Sensing
Opinion

Is your digital twin about to become your closest friend?

19th Jun 2020

Digital twins are everywhere, whether you realize it or not. They’ve been around for a long time in the industrial arena where digital representations of a plane or car in aerospace and automotive help engineers model and test systems without having to build a real prototype.

  • AI & Analytics
  • Connectivity & IoT
  • Digital service innovation
  • Innovation management
  • Strategic advice
  • User Experience (UX)
Whitepaper

Chiplets: the path to IoT diversity

3rd Oct 2019

In this whitepaper, we explore why chiplets offer a path towards increased IoT diversity, bringing benefits to original equipment manufacturers (OEMs) and semiconductor companies alike.

  • AI & Analytics
  • Connectivity & IoT
  • Electronics & ASICs
  • Product realisation
Opinion

Delivering personalisation in consumer skincare needs radical innovation

25th Sep 2020

We’re only just smoothing the surface of consumer skincare product personalisation. The current trend for products to be curated, customised or even bespoke to some degree, is simply the start. 

 

  • AI & Analytics
  • Industrial design
  • Product realisation
  • Sensing

Emotion AI and the future of personalization

Here Duncan Smith and Rana el Kaliouby discuss AI and Emotion and how it can impact products and services of the future.

Being able to sense emotion will be transformative for brands and could enable a deeper level of personalization.

Case Studies


Case study

Vinfusion wine blending system

25th Dec 2017

Vinfusion is a personalised wine blending system that allows the user to design their perfect wine. Vinfusion also makes wine recommendations based on the user’s tastes while collecting valuable market intelligence for the vendor. 

  • Dispense
  • Electronics & ASICs
  • Fluids & thermodynamics
  • Industrial design
  • Mechanical engineering
  • Physical sciences
  • User Experience (UX)
Case study

Skintuition

30th Mar 2020

Enabling personalized skincare for a mass audience

  • User Experience (UX)
Vlog

Creating hyper-personalized experiences

5th Mar 2020

Technology can be used as an enabler to bring personalization to a mass scale. An integrated approach throughout development, considering both the user journey and technical requirements, will deliver a successful product.

  • AI & Analytics
  • Connectivity & IoT
  • Digital health
  • Digital service innovation
  • Fluids & thermodynamics
  • Industrial design
Case study

Hitachi Vision Design

3rd Aug 2020

Future visions of a global society transformed

  • Digital service innovation
  • Innovation management
  • User Experience (UX)