
The latest thought leadership from our expert teams

Inside CPGs – experts share their views of how CPGs can turn profit from digitally enabled products
Digital transformation is a huge topic, sweeping across many aspects of our lives, from ecommerce to the digitalization of internal systems.When we partnered with news publisher CGT (Consumer Goods Technology) for its latest webinar, we were keen to focus on a specific part of this topic - digitally enabled products. It was energizing to be joined by a world-class panel of industry experts as we swapped insights into how CPG brands can rise to this challenge.
- Connectivity & IoT
- Digital service innovation
- User Experience (UX)

Smart UI for smart homes
How can natural user interfaces benefit your brand and your customers? Consumers and brands alike benefit from natural UI in the home, as evidenced by the proliferation of Alexa and Google Assistant.
- Cloud/scalable systems
- Digital service innovation
- User Experience (UX)

The future of patient monitoring
Patient monitoring is an inherent part of patient management. Intermittent and continuous measurements have a range of uses, from defining disease states and characterising progression to informing therapeutic approaches and...
- AI & Analytics
- Connectivity & IoT
- Digital health
- Digital security
- Digital service innovation
- Human factors
- Product realisation
- Sensing
- User Experience (UX)

The UX Designer world: Are you interested?
A UX Designer is responsible for designing and improving the overall experience of a product or service for its users. My day to day could range from conducting user research, creating user personas, designing wireframes and prototypes, or conducting user testing.
- User Experience (UX)

Six innovative Asia medtech start-ups to watch
Asia’s medical technology market is predicted to account for a third of global medical technology sales by 2025. As such, it's a hotbed for start-ups, so here are our six innovative start-ups to watch that are part of this year’s MedTech Innovator cohort.
- Bioinnovation
- Digital health
- Innovation management
- User Experience (UX)

The time has come for business to step on the bridge to the metaverse
The metaverse is moving towards reality. Here we explain the vision behind the metaverse, explore challenges that still stand in its way, and point to the lessons we can learn in protecting our security and privacy.
- Augmented reality & virtual reality
- Digital security
- User Experience (UX)

Our Red Dot Design Award winner was shaped by the needs of Parkinson’s patients
We're pleased to share that we’ve won a prestigious Red Dot Design Award for a holistic wearable medical device concept that puts the needs of Parkinson’s patients at the very core of its design.
- Digital health
- Human factors
- Industrial design
- Sensing
- User Experience (UX)

A pioneering diagnostic solution designed to help expectant mothers everywhere
Every year there are 15 million preterm births, a fact that inspired DC Medical's CEO, Dabriel Choi, to start a journey leading to their diagnostic solution for premature birth called EveryBaby.
- Digital health
- Digital service innovation
- Human factors
- User Experience (UX)

Celebrating award-winning design innovation in an underserved area of women’s health
The design and technology teams working in medical technology innovation at Cambridge Consultants are passionate about improving women’s healthcare. We were delighted to welcome to CC Aashi Srivastava, the winner of Cambridge Consultants ‘Excellence in Breakthrough Design’ at the New Designers award ceremony to hear more about her perineal tear recovery kit to aid new Mums.
- Digital health
- Human factors
- Industrial design
- User Experience (UX)

Collaboration is the key to unlocking a successful connected future for global pharma
Global pharma is hitting a major fork in the road, and one way leads to failure. For me, it’s vital that the industry comes together to grasp the once-in-a-generation opportunity that emergent technology is offering.
- Bioinnovation
- Digital health
- Human factors
- User Experience (UX)

The insiders’ view of what’s working in CPG innovation right now
It’s human nature, right? The urge to share the latest news with our peers is ingrained in all of us. It’s certainly true across the inquisitive and ever competitive consumer packaged goods industry. How did company A achieve this? How did company B make that work? What exactly is company C up to? So, when we asked for insights from a bunch of very senior innovators from some of the world’s leading CPGs – or FMCGs if you prefer – almost all were partially motivated by our promise to share the findings of our research.
- Digital service innovation
- Strategic advice
- User Experience (UX)

Time to get emotional – my top six insights into successful medical device design
Six insights into successful medical device design. Designing a medical device is a challenging creative task. Not only must it be safe, reliable, easy to use and have market appeal, the device must be accepted into people’s lives and lifestyles...
- Human factors
- Industrial design
- User Experience (UX)