Insights

Experiential Sensing is a new concept from Cambridge Consultants to help brands uncover insights and trends never before possible using traditional consumer research methods.

Technology is advancing at a remarkable pace. Can regulatory agencies keep up? They are working hard at that and in that process come many changes. The line between what is a consumer device and what is a...

Surgical robotics will have a prosperous short-term future, with most key players expected to introduce laparoscopic surgical robotic systems by 2020. By 2030, the convergence of several technology opportunities, including...

Real-time nitrate sensing holds the potential for significant yield increases, cost savings, and environmental impact reduction. 

Apple just released the software to enable taking a home ECG on the Watch 4. I tried it out! Will this impact our health?

Many of the dominant pharmaceutical companies operate partly, or wholly, in the generic drugs market. In 2016, the generics divisions of Teva, Mylan and Novartis all reported revenues in excess of $9bn with the top ten manufacturers...

Selling to consumers today is all about the whole consumer experience. AI systems are already at work behind the scenes creating personalised shopping experiences for us

From cosmetics to melanin detection, an analytical model of how light interacts with skin opens a pathway to simplifying the design of low cost sensors.

The rising cost of clinical trials (CTs), coupled with the commercial risks of failure, mean it’s increasingly important to harness the power of real-world data to inform effective trial designs, better understand outcomes and maximise the likelihood of clinical success...

WIRED Live was an opportunity to get my hands on the latest cutting-edge tech from around the globe. Here are four I’ve picked out...

Menopause is in the spotlight helped by coverage from the BBC and other websites. Nicola Millar presented how technology can provide drug-free alternatives to help women going through menopause.

AI and machine learning will impact every aspect of telecommunications - neither hype or concerns should be ignored. The fact the sector is highly digitalised and driven by strong competition...