A visionary medical device, beautiful and effortless to use
Client challenges | Our client had a remarkable vision; and set us an equally remarkable challenge. They demanded the world’s most technologically advanced autoinjector. But more than that, it had to be the iPhone of medical devices… aesthetically pleasing, extraordinarily intuitive, and satisfyingly effortless to use. A platform unlike anything seen before.
Our approach | This is the story of our response. The Universal Autoinjector Platform is an unprecedented union of pleasure and utility with the power to dramatically improve compliance and adherence to therapy regimes. The platform is so flexible it can be applied to therapies across a drug portfolio. The client thought it probably the most ambitious design challenge ever attempted in the space. Download the PDF for the full story.