Impact


From recreational consumer devices to industrial and medical applications, we explore the limits of virtual reality (VR) and augmented reality (AR).

We go way beyond simple content creation, fusing technological excellence with world-class user experience design, to create compelling, immersive experiences.

Technology agnostic

We are completely impartial, ensuring that our clients always get the most suitable technology for their VR and AR projects.

Our extensive experience spans SteamVR, HTC Vive, Google VR (Cardboard and Daydream), Microsoft HoloLens, Samsung Gear VR, Sony Eyeglass and WebVR.

Rapid response

Through deep systems-level understanding and experience with many different systems and providers, we are able to grasp and exploit new technologies very quickly – essential in this rapidly changing field.

This, coupled with our hardware development, mathematical and physics expertise, allows us to produce remarkable VR and AR experiences that would otherwise not be possible.

Investing in the future

We have made – and continue to make – significant investments in AR and VR development across a diverse range of sectors.

Examples include AR for minimally invasive surgery, VR that allows designers in different locations to interact with a CAD model in real time, and a custom SteamVR application to integrate an existing product with HTC’s Vive VR technology.

Our specialisms



Low cost/fidelity experiences
Having developed multiple Android and iOS applications (as well as the cloud services behind them), we exploit the capabilities of modern smartphones alongside VR and AR tools to provide unique experiences using readily available technology.
Hybrid experiences
Our deep knowledge of the entire VR landscape means we are able to combine various different VR technologies and ensure a consistent experience for all, without each user needing a VR-capable computer.
Alternative interaction
Our product development experience allows us to quickly adapt new and existing products to work well with VR and AR, using these components to provide input or deliver the output from virtual components.
Networked experiences
We use our expertise in digital services to integrate remote systems and take the experience online. This includes both direct services, such as sharing the state of a VR space across the globe, and support services, such as distributing updates and 3D models efficiently and at scale.
Industrial applications
Moving beyond the consumer sphere, we’re taking powerful, intuitive experiences from the gaming world into industry. We create new ways to visualise big data, deliver training in a risk-free environment, enhance telepresence and improve user experience simulation.
Tracking technology
We’re using our expertise in vision and optical tracking systems and inertial sensing to empower the next generation of tracking technology. Years of experience in critical component design, algorithms and data fusion techniques give us an edge when optimising tracking in harsh environments.

Experience


X-ray vision surgery

Continuing our proud history of surgical innovation, we are exploring how AR can transform surgery by reducing the risk involved in operations.

Using Microsoft’s HoloLens headset, our highly intuitive AR surgical system equips surgeons with ‘X-ray vision’, making it possible to see inside a patient in real time while operating through minimally invasive openings. 

Valve SteamVR

Synapse, our sister company, first partnered with Valve to develop their base station technology and have since been deeply involved in the development of Valve’s SteamVR Tracking system.

Having created a hardware development kit (HDK) and delivered training to SteamVR Tracking licensees, Synapse is established as the foremost authority on developing custom tracking objects and hardware.

Tech, tools & facilities


VR lab
 

VR lab

With a permanent workstation and space for room-scale testing with multiple users, we are ready to start experimenting and developing at a moment’s notice. Our VR lab features high-end machines capable of developing immersive, high-fidelity VR experiences and software licenses for the latest development tools.

Case studies


Case study

SteamVR developer training

Designing a strategy to jump-start development and support rapid licensee on-boarding.

News & insights


Opinion

Digital health trends at CES 2018

19th January 2018

The Digital Health Summit at CES2018 was a real eye opener for me this year. Many of the companies and speakers I see at other digital health conferences - where traditional pharma, biotech and...

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Data science & analytics
  • Digital health
  • Service design
Opinion

We are hiring in Las Vegas!

10th January 2018

No, we haven't set up an office here in Las Vegas... we are at CES 2018, just setting up in the stand. And although we are mostly here to see new and existing clients, I wouldn't be at all surprised...

  • Augmented reality & virtual reality
  • Electronics & ASICs
  • Embedded software
Opinion

Top 5 trends to look for at CES 2018

9th January 2018

The Internet of Things is an idea that’s been around for a decade or more but is just starting to permeate everyday life. Will connected discrete products be enough to woo consumers, or will...

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Machine learning & AI
Opinion

It’s a fine line between a gimmick and a useful connected service

15th September 2017

A service which benefits the consumer needs to be quick, intuitive and beneficial and have very few pain points to make it a success

  • Augmented reality & virtual reality
  • Connectivity & IoT
  • Dispense

Events


Event

Connected Britain 2018

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Business Design Centre, London, UK

Connected Britain is the premier meeting place for all the main stakeholders to come together and discuss, learn and collaborate on the UK’s digital future.

We can help you achieve the impossible