Impact
From recreational consumer devices to industrial and medical applications, we explore the limits of virtual reality (VR) and augmented reality (AR).
We go way beyond simple content creation, fusing technological excellence with world-class user experience design, to create compelling, immersive experiences.
We go way beyond simple content creation, fusing technological excellence with world-class user experience design, to create compelling, immersive experiences.
Technology agnostic
We are completely impartial, ensuring that our clients always get the most suitable technology for their VR and AR projects.
Our extensive experience spans SteamVR, HTC Vive, Google VR (Cardboard and Daydream), Microsoft HoloLens, Samsung Gear VR, Sony Eyeglass and WebVR.
Rapid response
Through deep systems-level understanding and experience with many different systems and providers, we are able to grasp and exploit new technologies very quickly – essential in this rapidly changing field.
This, coupled with our hardware development, mathematical and physics expertise, allows us to produce remarkable VR and AR experiences that would otherwise not be possible.
Investing in the future
We have made – and continue to make – significant investments in AR and VR development across a diverse range of sectors.
Examples include AR for minimally invasive surgery, VR that allows designers in different locations to interact with a CAD model in real time, and a custom SteamVR application to integrate an existing product with HTC’s Vive VR technology.
Our specialisms
Low cost/fidelity experiences
Having developed multiple Android and iOS applications (as well as the cloud services behind them), we exploit the capabilities of modern smartphones alongside VR and AR tools to provide unique experiences using readily available technology.
Hybrid experiences
Our deep knowledge of the entire VR landscape means we are able to combine various different VR technologies and ensure a consistent experience for all, without each user needing a VR-capable computer.
Alternative interaction
Our product development experience allows us to quickly adapt new and existing products to work well with VR and AR, using these components to provide input or deliver the output from virtual components.
Networked experiences
We use our expertise in digital services to integrate remote systems and take the experience online. This includes both direct services, such as sharing the state of a VR space across the globe, and support services, such as distributing updates and 3D models efficiently and at scale.
Industrial applications
Moving beyond the consumer sphere, we’re taking powerful, intuitive experiences from the gaming world into industry. We create new ways to visualise big data, deliver training in a risk-free environment, enhance telepresence and improve user experience simulation.
Tracking technology
We’re using our expertise in vision and optical tracking systems and inertial sensing to empower the next generation of tracking technology. Years of experience in critical component design, algorithms and data fusion techniques give us an edge when optimising tracking in harsh environments.
Experience
X-ray vision surgery
Continuing our proud history of surgical innovation, we are exploring how AR can transform surgery by reducing the risk involved in operations.
Using Microsoft’s HoloLens headset, our highly intuitive AR surgical system equips surgeons with ‘X-ray vision’, making it possible to see inside a patient in real time while operating through minimally invasive openings.
Valve SteamVR
Synapse, our sister company, first partnered with Valve to develop their base station technology and have since been deeply involved in the development of Valve’s SteamVR Tracking system.
Having created a hardware development kit (HDK) and delivered training to SteamVR Tracking licensees, Synapse is established as the foremost authority on developing custom tracking objects and hardware.
Interested in joining us?
Tech, tools & facilities
VR lab
With a permanent workstation and space for room-scale testing with multiple users, we are ready to start experimenting and developing at a moment’s notice. Our VR lab features high-end machines capable of developing immersive, high-fidelity VR experiences and software licenses for the latest development tools.
Case studies
Case study
SteamVR developer training
Designing a strategy to jump-start development and support rapid licensee on-boarding.
News & insights
Press release
Elevating the bar experience
A new interactive bar experience from Cambridge Consultants is announced today bridging the digital and physical worlds.
Opinion
Tomorrow’s consumer proposition and the new dominant metric
How engaged is someone with a product they are using, what are they doing, how are they behaving, how are they interacting with the brand?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Sensing
Infographic
What might we see at this year's IFA?
The consumer product space is dynamic, and there is a lot of potential for new value creation, what might we see at this week's IFA in Berlin?
- AI & Analytics
- Augmented reality & virtual reality
- Connectivity & IoT
- Innovation management
- Robotics
Opinion
Complex beauty tech: three simple strategies for meaningful impact
Succeeding in beauty tech is hard. New technologies are exciting to look at and talk about. Products that succeed can always answer this one fundamental question: ‘So what?’
- Augmented reality & virtual reality
- Connectivity & IoT
- Sensing
- Service design
Events
Event
CES
CES is the world's gathering place for all those that thrive on the business of consumer technologies. The global stage where next-generation innovations are introduced to the marketplace.
Event
Congress of Neurological Surgeons 2018 Annual Meeting
We’re delighted to present the ‘Surgical Robotics: Engineering to Bedside’ symposium, in collaboration with the Congress of Neurological Surgeons. This symposium focuses on understanding state-of-the-art robotic systems...
Event
Connected Britain 2018
Connected Britain is the premier meeting place for all the main stakeholders to come together and discuss, learn and collaborate on the UK’s digital future.
We can help you achieve the impossible