Human factors

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences. During the long months of the pandemic, we raised the bar for remote collaboration by exploiting dynamic virtual environments to the full. Such experiences are now just as engaging and fruitful as face-to-face sessions.

Specifically set up to meet the unique requirements of developing food- and beverage-safe systems, our dedicated lab means we have the necessary procedures and equipment in place to design and test new products in-house. Quantitative and scientific testing is fundamental to our science-led innovation approach, but ultimately taste tests are always needed. This is our only lab where the consumption of food and drink is not just allowed but essential!

Equipped to simulate clinical, home and office environments, this facility allows us to test concepts, evaluate prototypes and analyse workflows in a safe and confidential setting. It’s an invaluable tool for understanding and communicating the contextual implications of design decisions, while the ability to conduct quick-turnaround usability evaluations means we can efficiently progress design and development.

Equipped for creative, collaborative thinking, we use our UX design spaces to aggregate research data, user stories and create design concepts that remain visible for the duration of the project. Each design studio allows our project teams to develop ideas and explore designs while preserving client confidentiality.