Innovation transformation


We understand the mechanics of identifying a great idea and then turning that idea into reality. Our proven approach successfully introduces radical innovation processes for our clients, time after time.

Process improvement

Developing breakthrough products and services requires a close alignment between an organisation’s processes, structure, systems, tools and – most importantly – its culture.

Our engineers, designers and scientists have a deep understanding of the challenges our clients face in delivering innovation. We incorporate our learnings with insight into our clients’ ‘as is’ ways of working to deliver a pragmatic approach that their teams believe in. 

Organising for success

We not only design new processes and systems, we also have the facilitation, training and mentoring expertise to carefully manage and implement cultural as well as organisational change, such as establishing a programme management office (PMO).

We consider the level of technology control, ownership and risk our clients desire and design an approach that empowers them to deliver innovation. 

Front-end creativity


We guide and shape front-end innovation, using our knowledge of the innovation process to advise on and facilitate the creation of breakthrough products and services.

Concept generation

Innovation can manifest itself in many different ways. We combine robust generative research and technical excellence with an invigorating and pragmatic approach, to ensure only viable propositions are taken forward.

It’s a fast-paced, streamlined, highly cooperative process designed to orient innovation in the early stages, delivering a considered set of market-driven, technology-robust options for development. 

Technology scouting

We balance blue-sky creativity with market pragmatism, customer insight and scientific understanding, searching for and assessing approaches to identify not only the most exciting routes but those with the greatest probability of success.

We’re realistic about technology maturity, cutting through the hype to provide an options appraisal grounded in technical and user insight. 

Market relevance

The value of an opportunity is not just a question of technical feasibility, but also commercial viability and desirability to the user.

Our approach is flexible. We identify opportunities for a known technology where our client already understands the segment well or wishes to consider new market applications.

Equally, if a client wants to better understand the market and its stakeholders, or translate insight into technical creativity, we can help bridge the gap, ensuring market relevance and quick realisation. 

Architecture & service design

Innovation exists in services as well as products and, in an increasingly connected world, these concepts are often inseparable. Services rely on efficient interoperation between platforms, data and applications in a secure, reliable and scaleable manner.

We ensure that the end-to-end service, and the networks to deliver that service, meet industry best practice and are adaptable to changing demands and expectations.  

Experience


During more than six decades, we have amassed a wealth of multi-disciplinary expertise and a proven track record of delivering breakthrough innovation.

We deliver

We have unrivalled experience managing the innovation process and a deep understanding of our clients’ technical and operational concerns and challenges.

Our multi-disciplinary teams address both challenging consumer requirements and critical business needs, assuring continued alignment with the original ambition for the project, whilst maximising speed, innovation and likelihood of success. 

Relevance by design

We understand that system performance is only ever as valuable as the experience it delivers and have therefore developed thorough generative research and ethnography tools.

These help us define the key market differentiators that will underpin an overall user experience and design intent, allowing us to match it with the most relevant enabling technologies, be they readily available or in need of breakthrough development.  

Beyond incremental

Our processes recognise the value of ‘starting right’. Stakeholder engagement ensures this pivotal support is in place and the innovation objective is clear.

We use a structured decision making process and our proprietary tools to move our clients beyond incremental to capture and nurture step-change ideas. 

Interested in joining us?

Tech, tools & facilities


Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

Case studies


Case study

Hitachi radical innovation transformation

Hitachi came to us to help transform its innovation capability and shift its R&D activities towards market-driven, breakthrough innovation, drawing on our long and successful track record.  

Case study

Technology road mapping

Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.

News & insights


Vlog

Experiential Sensing: capturing rich data for consumer trials

15th November 2018

Experiential Sensing is a new concept from Cambridge Consultants to help brands uncover insights and trends never before possible using traditional consumer research methods.

  • Connectivity & IoT
  • Digital services
  • Innovation management
  • Service design
Whitepaper

Extracting value from e-waste

24th July 2018

Year on year we’re producing more and more waste electronics – e-waste. Recovering the valuable materials embedded in e-waste will become significantly more important. At present this is a highly manual process...

  • Innovation management
  • Machine learning & AI
  • Sensing
Whitepaper

The drug-free approach for managing menopausal hot flushes

27th June 2018

This new whitepaper provides insights gained from a series of workshops into women's experiences of menopausal hot flushes, and how these insights can inform the design of (drug-free)...

  • Digital health
  • Innovation management
Whitepaper

PHA: plastic the way nature intended?

8th May 2018

Our whitepaper looks at the potential of PHA bioplastics in the food service industry. We've designed a range of sustainable, biodegradable plastic products, all served up on a bioplastic tray...

  • Industrial design
  • Innovation management
  • Product realisation
  • Synthetic biology

Events


Event

GIANT Health Event

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Chelsea Football Club, London, UK

Europe's greatest festival of health tech innovation. The Global Innovation and New Technology Health Event showcases leading health tech from around the world and is accelerating innovation in an inspiring and creative environment.

Event

PDA Universe of Pre-filled Syringes and Injection Devices

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Loews Royal Pacific, Orlando, Florida, USA

During the last decade, PDA’s Universe of Pre-filled Syringes and Injection Devices event has become the must-attend meeting for everyone working in the field, and is now the world’s largest conference on this subject.

We can help you achieve the impossible