Developing breakthrough products and services requires a close alignment between an organisation’s processes, structure, systems, tools and – most importantly – its culture.
Our engineers, designers and scientists have a deep understanding of the challenges our clients face in delivering innovation. We incorporate our learnings with insight into our clients’ ‘as is’ ways of working to deliver a pragmatic approach that their teams believe in.
Organising for success
We not only design new processes and systems, we also have the facilitation, training and mentoring expertise to carefully manage and implement cultural as well as organisational change, such as establishing a programme management office (PMO).
We consider the level of technology control, ownership and risk our clients desire and design an approach that empowers them to deliver innovation.
Innovation can manifest itself in many different ways. We combine robust generative research and technical excellence with an invigorating and pragmatic approach, to ensure only viable propositions are taken forward.
It’s a fast-paced, streamlined, highly cooperative process designed to orient innovation in the early stages, delivering a considered set of market-driven, technology-robust options for development.
We balance blue-sky creativity with market pragmatism, customer insight and scientific understanding, searching for and assessing approaches to identify not only the most exciting routes but those with the greatest probability of success.
We’re realistic about technology maturity, cutting through the hype to provide an options appraisal grounded in technical and user insight.
The value of an opportunity is not just a question of technical feasibility, but also commercial viability and desirability to the user.
Our approach is flexible. We identify opportunities for a known technology where our client already understands the segment well or wishes to consider new market applications.
Equally, if a client wants to better understand the market and its stakeholders, or translate insight into technical creativity, we can help bridge the gap, ensuring market relevance and quick realisation.
Architecture & service design
Innovation exists in services as well as products and, in an increasingly connected world, these concepts are often inseparable. Services rely on efficient interoperation between platforms, data and applications in a secure, reliable and scaleable manner.
We ensure that the end-to-end service, and the networks to deliver that service, meet industry best practice and are adaptable to changing demands and expectations.
We have unrivalled experience managing the innovation process and a deep understanding of our clients’ technical and operational concerns and challenges.
Our multi-disciplinary teams address both challenging consumer requirements and critical business needs, assuring continued alignment with the original ambition for the project, whilst maximising speed, innovation and likelihood of success.
Relevance by design
We understand that system performance is only ever as valuable as the experience it delivers and have therefore developed thorough generative research and ethnography tools.
These help us define the key market differentiators that will underpin an overall user experience and design intent, allowing us to match it with the most relevant enabling technologies, be they readily available or in need of breakthrough development.
Our processes recognise the value of ‘starting right’. Stakeholder engagement ensures this pivotal support is in place and the innovation objective is clear.
We use a structured decision making process and our proprietary tools to move our clients beyond incremental to capture and nurture step-change ideas.
Tech, tools & facilities
Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.
Hitachi came to us to help transform its innovation capability and shift its R&D activities towards market-driven, breakthrough innovation, drawing on our long and successful track record.
Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.
News & insights
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- Innovation management
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While internet enabled products were dubbed “smart” a decade ago, now it's all about the accelerating pace of Artificial Intelligence integration in all manner of devices. AI was a focus technology for CES 2018...
- Innovation management
- Machine learning & AI
- User Experience (UX)
We can help you achieve the impossible