Innovation transformation


We understand the mechanics of identifying a great idea and then turning that idea into reality. Our proven approach successfully introduces radical innovation processes for our clients, time after time.

Process improvement

Developing breakthrough products and services requires a close alignment between an organisation’s processes, structure, systems, tools and – most importantly – its culture.

Our engineers, designers and scientists have a deep understanding of the challenges our clients face in delivering innovation. We incorporate our learnings with insight into our clients’ ‘as is’ ways of working to deliver a pragmatic approach that their teams believe in. 

Organising for success

We not only design new processes and systems, we also have the facilitation, training and mentoring expertise to carefully manage and implement cultural as well as organisational change, such as establishing a programme management office (PMO).

We consider the level of technology control, ownership and risk our clients desire and design an approach that empowers them to deliver innovation. 

Front-end creativity


We guide and shape front-end innovation, using our knowledge of the innovation process to advise on and facilitate the creation of breakthrough products and services.

Concept generation

Innovation can manifest itself in many different ways. We combine robust generative research and technical excellence with an invigorating and pragmatic approach, to ensure only viable propositions are taken forward.

It’s a fast-paced, streamlined, highly cooperative process designed to orient innovation in the early stages, delivering a considered set of market-driven, technology-robust options for development. 

Technology scouting

We balance blue-sky creativity with market pragmatism, customer insight and scientific understanding, searching for and assessing approaches to identify not only the most exciting routes but those with the greatest probability of success.

We’re realistic about technology maturity, cutting through the hype to provide an options appraisal grounded in technical and user insight. 

Market relevance

The value of an opportunity is not just a question of technical feasibility, but also commercial viability and desirability to the user.

Our approach is flexible. We identify opportunities for a known technology where our client already understands the segment well or wishes to consider new market applications.

Equally, if a client wants to better understand the market and its stakeholders, or translate insight into technical creativity, we can help bridge the gap, ensuring market relevance and quick realisation. 

Architecture & service design

Innovation exists in services as well as products and, in an increasingly connected world, these concepts are often inseparable. Services rely on efficient interoperation between platforms, data and applications in a secure, reliable and scaleable manner.

We ensure that the end-to-end service, and the networks to deliver that service, meet industry best practice and are adaptable to changing demands and expectations.  

Experience


During more than six decades, we have amassed a wealth of multi-disciplinary expertise and a proven track record of delivering breakthrough innovation.

We deliver

We have unrivalled experience managing the innovation process and a deep understanding of our clients’ technical and operational concerns and challenges.

Our multi-disciplinary teams address both challenging consumer requirements and critical business needs, assuring continued alignment with the original ambition for the project, whilst maximising speed, innovation and likelihood of success. 

Relevance by design

We understand that system performance is only ever as valuable as the experience it delivers and have therefore developed thorough generative research and ethnography tools.

These help us define the key market differentiators that will underpin an overall user experience and design intent, allowing us to match it with the most relevant enabling technologies, be they readily available or in need of breakthrough development.  

Beyond incremental

Our processes recognise the value of ‘starting right’. Stakeholder engagement ensures this pivotal support is in place and the innovation objective is clear.

We use a structured decision making process and our proprietary tools to move our clients beyond incremental to capture and nurture step-change ideas. 

Interested in joining us?

Tech, tools & facilities


Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

Case studies


Case study

Hitachi Vision Design

With a global vision to ‘Inspire the Next’, Hitachi is ambitious in its desire to deliver innovation that will answer society’s challenges. We were invited to help advance Hitachi’s vision by anticipating a future world where connected home appliances and human symbiotic robots transform the way we live our lives.

 

Technology road mapping

Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.

 

Hitachi radical innovation transformation

Hitachi came to us to help transform its innovation capability and shift its R&D activities towards market-driven, breakthrough innovation, drawing on our long and successful track record.  

News & insights


Vlog

Faster-to-market innovation with multi-modal R&D

6th August 2020

The world’s most innovative companies do not have the largest R&D teams, they combine their in-house capabilities with a wide range of external resources.

  • Innovation management
  • Service design
  • Strategic advice
Opinion

The COVID questions – shaping our response for an innovative post-pandemic world

23rd April 2020

The world is in crisis. Simple, short-term survival is everyone’s top priority, whether that’s as a nation, a government, a business, a family or a lonely and forgotten self-isolating individual. But the overwhelming necessity to endure has always been the mother of invention. Where will the crisis lead us? 

  • AI & Analytics
  • Digital services
  • Human factors
  • Innovation management
  • Strategic advice
Press release

Uncovering the next generation of design talent

16th July 2019

Congratulations to Loughborough University student Rumyana Dancheva winner of the Cambridge Consultants Prize for Excellence in Consumer Health at the New Designers event in London. Her winning design is a smart autoinjector for people with diabetes, named ‘Level’.

Press release

Cambridge Consultants and Iridium continue world-changing partnership as $3 billion space upgrade is completed

3rd July 2019

Cambridge Consultants has been Iridium’s partner developing core technology for ground-based devices and infrastructure, part of the largest technology upgrade ever to take place in space.

Events


Exhibitor

Personalized Beauty Global Summit

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The Beauty Summit Global Summit will delve into the next generation technology in consumer health and beauty. If you are attending the show visit Cambridge Consultants booth to take a look at the latest developments in personalization and speak to global industry leaders

 

Webinar

Mass market consumer products are dead - what's next?

15th Sep 2020
16:00 BST

We are bringing together innovators and market leaders in technology and beauty to discuss the challenges behind personalization in the beauty sector.

Event

Mobile World Congress 2019

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Fira Gran Via, Barcelona, Spain
Stand: Hall 7, B21

We're excited to be exhibiting at Mobile World Congress 2019 where we’ll be showcasing our work to help clients develop transformative 5G and IoT technology and services.

Event

GIANT Health Event

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Chelsea Football Club, London, UK

Europe's greatest festival of health tech innovation. The Global Innovation and New Technology Health Event showcases leading health tech from around the world and is accelerating innovation in an inspiring and creative environment.

We can help you achieve the impossible