Direction setting


Improving our clients’ business performance by foreseeing change and taking advantage of technology

Understanding the future

Markets and technologies evolve rapidly and unpredictably. We help our clients identify opportunities to ‘build, borrow or buy’ new technologies in anticipation of future customer needs and market requirements, by creating visions of what the future might hold.

Technology strategy

Very few companies can afford to develop all relevant technologies, so tough choices need to be made. Our experienced consultants work at board level to identify the golden opportunities and find a route forward by developing an innovation portfolio or technology roadmap.

By helping our clients understand complex technical situations, we ensure their technologies deliver commercial success in rapidly evolving markets.

Opportunity identification

Business plans often fail to capture the versatility needed to manage uncertainty. Our approach enables rapid, practical decision-making by covering not only the ‘what?’ but the ‘why?’, ‘how?’, ‘when?’, ‘where?’ and ‘for whom?’.

We draw on internal and external expertise to understand markets, opportunity spaces and the competitive intensity in those spaces, complementing our clients’ in-house capabilities.

Business transformation

Business transformation is typically driven by a combination of internal, industry-related and external factors, often rooted in technology. And whilst technology-based disruption is nothing new, the speed at which new offerings have built scale has been unprecedented.

We work with our clients to ensure not only that the technology is understood but that the business model, market offerings and operations are all set up for success.

Commercial validation

Strategic technology investment decisions can be challenging, particularly when exploring unfamiliar territory. We evaluate strategies, opportunities and risks, quantify the commercial benefits and quickly iterate to assess the business case for investment.

We take a pragmatic approach to due diligence, built upon a deep understanding of market drivers and the technology landscape, developing clear action plans that cover licensing, development or acquisition.

Experience


Actionable advice

Our consultants are engineers and scientists with deep technical insight and a passion for making innovation happen. We deliver solutions, plans and approaches that are grounded in reality and appropriate to regulatory and market drivers.

Through workshops, business and market analysis, modelling and process optimisation, we provide achievable strategic advice for the entire project lifecycle or as targeted support. Most importantly, we inspire success.

Seamless integration

Having long ago recognised the importance of partnering with clients throughout their entire innovation journey, the expertise we employ as technology strategy consultants has been in existence at Cambridge Consultants for decades.

Our consulting experts are distributed throughout our organisation. This ensures that our clients’ ambition and commercial strategy are seamlessly integrated into all areas, while maximising speed to market, innovation and the likelihood of success.

Interested in joining us?

Tech, tools & facilities


Co-creation & co-working space
 

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.

Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

Case studies


Case study

Ocado smart platform

Transforming warehouse automation with another world-first in radio design

 

Ofcom: review of developments in IoT

Independent analysis to inform future regulatory priorities and forecasts

 

Technology road mapping

Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.

News & insights


Whitepaper

The new FDA: navigating the moving line between consumer & medical

17th October 2018

Technology is advancing at a remarkable pace. Can regulatory agencies keep up? They are working hard at that and in that process come many changes. The line between what is a consumer device and what is a...

  • Digital health
  • Embedded software
  • Product realisation
  • Strategic advice
Opinion

One voice to rule them all?

12th February 2019

The consumer tech space changes fast. Alexa is doing well, especially in the US and UK. What does it mean for Amazon? And where to go from here?

  • Machine learning & AI
  • Strategic advice
Whitepaper

Generic inhalers: beyond reverse engineering

11th December 2018

Many of the dominant pharmaceutical companies operate partly, or wholly, in the generic drugs market. In 2016, the generics divisions of Teva, Mylan and Novartis all reported revenues in excess of $9bn with the top ten manufacturers...

  • Human factors
  • Industrial design
  • Mechanical engineering
  • Product realisation
  • Strategic advice
Vlog

Designing the consumer experience

10th December 2018

Selling to consumers today is all about the whole consumer experience. AI systems are already at work behind the scenes creating personalised shopping experiences for us

  • Innovation management
  • Service design
  • Strategic advice

Events


Event

Big 5G Event 2019

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Colorado Convention Center, Denver, CO, US

The Big 5G Event covers the industry's most pressing topics, pieces together the 5G puzzle and highlights other key areas of network innovation. Topics covered include: SDN, NFV, "anyhaul" transport, edge computing...

Event

The AI Summit San Francisco 2019

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The Palace of Fine Arts, San Francisco, CA

Now in its third year, The AI Summit is the world’s first and largest conference and exhibition to look at the practical implications of AI for enterprise organisations that are set to transform business productivity.

Event

Bluetooth World 2019

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Santa Clara Convention Center, Santa Clara, CA

Bluetooth World is a must-attend event in the annual IoT diary, both for developers and companies looking to enhance connectivity in their products and devices.

Event

Mobile World Congress 2019

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Fira Gran Via, Barcelona, Spain

We're excited to be exhibiting at Mobile World Congress 2019 where we’ll be showcasing our work to help clients develop transformative 5G and IoT technology and services.

We can help you achieve the impossible