Strategic advice

Markets and technologies evolve rapidly and unpredictably. We help our clients identify opportunities to ‘build, borrow or buy’ new technologies in anticipation of future customer needs and market requirements, by creating visions of what the future might hold.

Very few companies can afford to develop all relevant technologies, so tough choices need to be made. Our experienced consultants work at board level to identify the golden opportunities and find a route forward by developing an innovation portfolio or technology roadmap.

By helping our clients understand complex technical situations, we ensure their technologies deliver commercial success in rapidly evolving markets.

Business plans often fail to capture the versatility needed to manage uncertainty. Our approach enables rapid, practical decision-making by covering not only the ‘what?’ but the ‘why?’, ‘how?’, ‘when?’, ‘where?’ and ‘for whom?’.

We draw on internal and external expertise to understand markets, opportunity spaces and the competitive intensity in those spaces, complementing our clients’ in-house capabilities.

Business transformation is typically driven by a combination of internal, industry-related and external factors, often rooted in technology. And whilst technology-based disruption is nothing new, the speed at which new offerings have built scale has been unprecedented.

We work with our clients to ensure not only that the technology is understood but that the business model, market offerings and operations are all set up for success.

Strategic technology investment decisions can be challenging, particularly when exploring unfamiliar territory. We evaluate strategies, opportunities and risks, quantify the commercial benefits and quickly iterate to assess the business case for investment.

We take a pragmatic approach to due diligence, built upon a deep understanding of market drivers and the technology landscape, developing clear action plans that cover licensing, development or acquisition.

Our consultants are engineers and scientists with deep technical insight and a passion for making innovation happen. We deliver solutions, plans and approaches that are grounded in reality and appropriate to regulatory and market drivers.

Through workshops, business and market analysis, modelling and process optimisation, we provide achievable strategic advice for the entire project lifecycle or as targeted support. Most importantly, we inspire success.

Having long ago recognised the importance of partnering with clients throughout their entire innovation journey, the expertise we employ as technology strategy consultants has been in existence at Cambridge Consultants for decades.

Our consulting experts are distributed throughout our organisation. This ensures that our clients’ ambition and commercial strategy are seamlessly integrated into all areas, while maximising speed to market, innovation and the likelihood of success.