Direction setting


Improving our clients’ business performance by foreseeing change and taking advantage of technology

Understanding the future

Markets and technologies evolve rapidly and unpredictably. We help our clients identify opportunities to ‘build, borrow or buy’ new technologies in anticipation of future customer needs and market requirements, by creating visions of what the future might hold.

Technology strategy

Very few companies can afford to develop all relevant technologies, so tough choices need to be made. Our experienced consultants work at board level to identify the golden opportunities and find a route forward by developing an innovation portfolio or technology roadmap.

By helping our clients understand complex technical situations, we ensure their technologies deliver commercial success in rapidly evolving markets.

Opportunity identification

Business plans often fail to capture the versatility needed to manage uncertainty. Our approach enables rapid, practical decision-making by covering not only the ‘what?’ but the ‘why?’, ‘how?’, ‘when?’, ‘where?’ and ‘for whom?’.

We draw on internal and external expertise to understand markets, opportunity spaces and the competitive intensity in those spaces, complementing our clients’ in-house capabilities.

Business transformation

Business transformation is typically driven by a combination of internal, industry-related and external factors, often rooted in technology. And whilst technology-based disruption is nothing new, the speed at which new offerings have built scale has been unprecedented.

We work with our clients to ensure not only that the technology is understood but that the business model, market offerings and operations are all set up for success.

Commercial validation

Strategic technology investment decisions can be challenging, particularly when exploring unfamiliar territory. We evaluate strategies, opportunities and risks, quantify the commercial benefits and quickly iterate to assess the business case for investment.

We take a pragmatic approach to due diligence, built upon a deep understanding of market drivers and the technology landscape, developing clear action plans that cover licensing, development or acquisition.

Experience


Actionable advice

Our consultants are engineers and scientists with deep technical insight and a passion for making innovation happen. We deliver solutions, plans and approaches that are grounded in reality and appropriate to regulatory and market drivers.

Through workshops, business and market analysis, modelling and process optimisation, we provide achievable strategic advice for the entire project lifecycle or as targeted support. Most importantly, we inspire success.

Seamless integration

Having long ago recognised the importance of partnering with clients throughout their entire innovation journey, the expertise we employ as technology strategy consultants has been in existence at Cambridge Consultants for decades.

Our consulting experts are distributed throughout our organisation. This ensures that our clients’ ambition and commercial strategy are seamlessly integrated into all areas, while maximising speed to market, innovation and the likelihood of success.

Interested in joining us?

Tech, tools & facilities


Co-creation & co-working space
 

Co-creation & co-working space

We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.

Innovation Lab
 

Innovation lab

Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.

Case studies


 

Ocado smart platform

Transforming warehouse automation with another world-first in radio design

 

Ofcom: review of developments in IoT

Independent analysis to inform future regulatory priorities and forecasts

 

Technology road mapping

Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.

News & insights


Opinion

The path to AI-powered industrial IoT

31st March 2020

IoT, data and AI offer huge opportunities across many industries – but where and how do you create most value for your business?

  • AI & Analytics
  • Cloud/scalable systems
  • Connectivity & IoT
  • Digital services
  • Innovation management
  • Radio systems
  • Robotics
  • Sensing
  • Service design
  • Signal processing
  • Strategic advice
  • Tracking & location
  • User Experience (UX)
Opinion

We think Human Machine Understanding will transform our relationship with technology – who’s with us?

19th February 2020

The next generation of human/machine interaction demands as much imagination as it does innovation. As the business world searches for competitive advantage, the desire to imbue digital products and services with deeper levels of understanding... 

  • AI & Analytics
  • Digital services
  • Strategic advice
  • User Experience (UX)
Opinion

2020 is the year of the ‘network native’ – and huge revenue potential from a new kind of connectivity

18th February 2020

The telecommunications industry is once again facing significant upheaval. It’s driven by a new wave of innovation shaped by open source technology. Networks are also becoming more capable of offering new platforms and...

  • AI & Analytics
  • Connectivity & IoT
  • Digital services
  • Service design
  • Strategic advice
  • User Experience (UX)
Opinion

Digital twin, digital skin: is it time to take personalization to the next level?

7th February 2020

There’s nothing more personal than skin. Equally, there’s nothing currently more appealing to consumers than personalized products and services that truly reflect their own uniqueness. The question is, what’s stopping ...

  • AI & Analytics
  • Connectivity & IoT
  • Digital services
  • Innovation management
  • Service design
  • Strategic advice
  • User Experience (UX)

Events


ExhibitorSpeakerSponsor

The AI Summit

-
The ExCeL Centre, London, UK
Stand: #AI454

The AI Summit is the world’s first and largest industry event that examines the practical implications of AI for enterprise organisations that are set to transform business productivity. The event highlights both AI business...

ExhibitorSpeakerSponsor

The AI Summit London 2020

-
The ExCeL, London, UK
Stand: AI754

The AI Summit is the world’s first and largest conference and exhibition to look at the practical implications of AI for enterprise organisations that are set to transform business productivity.

SpeakerSponsor

AI Summit 2019 Seoul

-
Coex Grand Ballroom, Seoul, Korea

The AI Summit Seoul focuses on the business impact of AI, covering strategy, implementation and use cases. Topics will range from autonomous driving to computer vision.

Speaker

50th EPRA Meeting

-
Royal Olympic Hotel, Greece, Athens

The European Platform of Regulatory Authorities (EPRA) is the oldest and largest network of broadcasting regulators.

The 50th EPRA meeting provides an open platform for discussions on a wide variety of relevant topics to regulators, including protecting internet users from harmful content.

We can help you achieve the impossible