Understanding the future
Markets and technologies evolve rapidly and unpredictably. We help our clients identify opportunities to ‘build, borrow or buy’ new technologies in anticipation of future customer needs and market requirements, by creating visions of what the future might hold.
Very few companies can afford to develop all relevant technologies, so tough choices need to be made. Our experienced consultants work at board level to identify the golden opportunities and find a route forward by developing an innovation portfolio or technology roadmap.
By helping our clients understand complex technical situations, we ensure their technologies deliver commercial success in rapidly evolving markets.
Business plans often fail to capture the versatility needed to manage uncertainty. Our approach enables rapid, practical decision-making by covering not only the ‘what?’ but the ‘why?’, ‘how?’, ‘when?’, ‘where?’ and ‘for whom?’.
We draw on internal and external expertise to understand markets, opportunity spaces and the competitive intensity in those spaces, complementing our clients’ in-house capabilities.
Business transformation is typically driven by a combination of internal, industry-related and external factors, often rooted in technology. And whilst technology-based disruption is nothing new, the speed at which new offerings have built scale has been unprecedented.
We work with our clients to ensure not only that the technology is understood but that the business model, market offerings and operations are all set up for success.
Strategic technology investment decisions can be challenging, particularly when exploring unfamiliar territory. We evaluate strategies, opportunities and risks, quantify the commercial benefits and quickly iterate to assess the business case for investment.
We take a pragmatic approach to due diligence, built upon a deep understanding of market drivers and the technology landscape, developing clear action plans that cover licensing, development or acquisition.
Our consultants are engineers and scientists with deep technical insight and a passion for making innovation happen. We deliver solutions, plans and approaches that are grounded in reality and appropriate to regulatory and market drivers.
Through workshops, business and market analysis, modelling and process optimisation, we provide achievable strategic advice for the entire project lifecycle or as targeted support. Most importantly, we inspire success.
Having long ago recognised the importance of partnering with clients throughout their entire innovation journey, the expertise we employ as technology strategy consultants has been in existence at Cambridge Consultants for decades.
Our consulting experts are distributed throughout our organisation. This ensures that our clients’ ambition and commercial strategy are seamlessly integrated into all areas, while maximising speed to market, innovation and the likelihood of success.
Tech, tools & facilities
Co-creation & co-working space
We are highly collaborative in our approach and provide dedicated co-creation facilities where we can join forces with our client teams to address the task in hand. Creative spaces throughout our offices provide a blank canvas for ad-hoc brainstorming sessions and planned workshops, inspiring our designers in their quest to develop impactful, unique and meaningful user experiences.
Dedicated to client workshops and collaborative working, it’s an inspiring and flexible space that adapts to facilitate ideation sessions, problem-solving workshops and design strategy meetings. This is where our project teams and our clients generate concepts, identify new markets for existing technology and develop new business models.
Independent analysis to inform future regulatory priorities and forecasts
Developing a realistic and achievable technology roadmap to deliver real end user value, for a market-leading supplier of photovoltaic panel mounting solutions.
Transforming warehouse automation with another world-first in radio design
News & insights
Today we are using almost all available arable land on the earth, so where to next? Vertical farming could be part of the answer, but there are some challenges to overcome before it can reach its full potential.
- Strategic advice
To understand the current usage and future potential of liquid biopsy, we brought together experts from a range of disciplines to answer the following question: What is the current and future clinical utility of liquid biopsy based testing in oncology?
- Innovation management
- Strategic advice
Our own Paul Beastall has been appointed to the Advisory Board of UK5G. A UK government funded group that brings together organisations across the ecosystem in order to drive the progress of 5G. Paul Beastall, Director...
“What does the youngest chief executive in Big Pharma want? A control room straight off the starship Enterprise.”… That was the headline of a recent Forbes article on the vision of the new Novartis CEO, Vasant Narsimhan...
- Digital health
- Strategic advice
We can help you achieve the impossible